You know back when there were video stores, and a big blockbuster was about to come out in theaters, and you would see these direct-to-videos a few weeks before that were clearly produced to trick…   Read Story »

Fresh off the semi-success of Forgetting Sarah Marshall, producer Judd Apatow has announced that two of its stars, Jonah Hill and Russell Brand, will star in Get Him To The Greek, a buddy-comedy to…   Read Story »

If we all sign something promising to see Forgetting Sarah Marshall, can they make the marketing stop? There is such a thing as overpromotion! Such as: Jonah Hill's character, Matt the Waiter, has a…   Read Story »

The New York Times discusses "chick flicks" today. Actually, all they're really doing is creating editorially sanctioned advertising for two new films marketed towards women, P.J. Hogan's Shopaholic…   Read Story »

The Pineapple Express trailer has been on the internet for awhile, yes, but it just went up on Apple Trailers today, which makes it official. Or something. And guess what, I'm fully prepared right…   Read Story »