White Diamond is your perfume. It is the one that you put on before a night out on the town ("three tickets for The Blind Side, please"). It is the one that you put on when you have not felt like…   Read Story »

Huh? Looks like someone just graduated from the Ashanti School of Parody. From TrendHunter: To connect with her gay audience, Britney Spears has released an ad for a fake perfume called, "Mo".…   Read Story »

Diddy blog! Diddy blog! For his new blog, Diddy presents us with his "movie" (that's what he calls it. A movie. Sure, Diddy. It's a "movie") for his new fragrance, I Am King. "A brief in the…   Read Story »