On Friday, AdAge published a story about the licensing of another imaginary energy drink, Booty Sweat, as a tie-in for this summer's Ben Stiller movie Tropic Thunder. The article included a report that two versions of the drink were going... CONTINUE READING UPDATE: "BOOTY SWEAT" NOT THE MOST RACIST ENERGY DRINK»
Posted on June 30, 2008 in Feuds
(4 comments)
Tags: Booty Sweat | Brawndo | Racism | Tropic Thunder
As a marketing stunt for the Ben Stiller comedy Tropic Thunder, Paramount has licensed a fake energy drink that appears in the movie, Booty Sweat, to go into actual production. Reports AdAge: Riffing on Hollywood's often ham-handed product-placement deals, Booty... CONTINUE READING BLOWING THE LID OFF OF THE "BOOTY SWEAT" CONSPIRACY»
Posted on June 27, 2008 in Feuds, Viral Marketing
(5 comments)
Tags: Booty Sweat | Brawndo | Idiocracy | Racism | Tropic Thunder
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