Maybe We Were All Wrong About Paper Heart?! • Despite my own website's best efforts, I haven't really been sold on Paper Heart, but this promo clip with Charlene Yi and Rob Huebel is so funny and charming that I am changing Paper Heart from a Sell to a Don't Buy!
Posted at 5:00 PM in Viral Marketing
Tags: Charlene Yi | Michael Cera | Paper Heart | Rob Huebel
Carrie Prejean turned the video camera off, put on some clothes, and stepped out of her house. It was a beautiful day outside. The air smelled like apples, and the late morning light hit the world in just such a...
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If you are a sassy and sarcastic young man in an American sitcom who represents the sitcom writer's desire that a nerdy Jewish teenager can somehow be the desirable romantic hero in this world, then eventually you will get a...
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I shouldn't even be here right now. I SHOULD BE GETTING INTO MY COSTUME! If I don't hurry, my facepaint won't be dry before I get to the MOONVIE theater, and everyone will be like "hahah, you look like you're...
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The Challenge: I had to go on a 3.5 hour bus tour of totally random TV and film locations in New York City. Alone, and wearing a specific ridiculous tshirt. And I had to find someone to take my picture...
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Uh. OK. Well, first let's address what this movie did well, like the disappointed parents we are (or at least that I am), recognizing that the negative feedback won't be useful or constructive if it isn't preceded by something positive....
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They threatened to pull the advertising, huh?
Score = 18
Paper Heart is going to get GABE that boat finally, or those diamond encrusted iPhone earbuds i saw on Goop.
Score = 7
MAD money is THE BEST, GABE. I appreciate YOU PLUGGING such a wonderful PROGRAM. Gotta EDUCATE those LITTLE MONSTERS out there. Maybe PAPER Heart will REACH SITWELL levels. Produces ARE PROBABLY hoping so.
Score = 8
This comment betrays your complexity in the best way.
Score = 6
Thank YOU?
Score = 3
You are most welcome, sir. Thank YOU!
Score = 5
You two! ... Paper Heart love notes to the right. C'mon, let's go, click and send.
Score = 12
I've seen a couple of these promos, and they're pretty funny! And, honestly, corny as it is, I think the concept is pretty okay. But I'm not quite sold on the movie yet. And I feel awful for saying it (because she seems so nice!), but I think it's because I'm kind of (really) annoyed by Charlyne Yi.
Score = 7
Yeah, I almost feel guilty for being annoyed by Yi. But I can't help it. This is what she sounds like in my head: "meow, meow, peep, peep, DUDE how do you like my hoodie and faded converse, meow, cheep, cheep."
Score = 12
Charlene was quite funny on Conan last night.
Score = 3
I look very forward to Paper Heart. It looks like a touching tale as to how you can discover love when you're not really looking for it, and the childlike wonder that accompanies it.
See, Overture Films? I'm excited! Give me money, please!
Score = 4
one more reason to be deflated about paper heart: Michael Cera and Charlyne Yi broke up in real life. if a mockumentary doesn't keep you together, i guess nothing can!
Score = 2
That was a rumor, they never dated:
http://www.moviefone.com/insidemovies/2009/07/31/charlyne-yi-michael-cera-breakup-rumors/
Score = 0
Anyone here in LA? This vid was shot at Cha Cha Lounge. Sweet. Below, linked, is a really great interview w LA Record. She's SO funny! Me, I think this movie looks positively darling and personally, I can use all the positively darling things I can get. I want that. Oh, and FYI everyone it's spelled Charlyne. The more you know! (Rainbow star flying above this comment). Ok hope this links?
http://larecord.com/interviews/2009/06/26/charlyne-yi-paper-heart-interview-i-want-to-kiss-it-bad/
Score = 0
sorry that was supposed to be apropos of the dating/breakup thing, which is toward the end of the interview.
Score = 0
I'm conflicted. It's just like (500) Days of Summer, which everyone made fun of, but then Roger Ebert gave it 4 stars. That made me almost go see it. Almost. Because he also gave Watchmen 4 stars and I like to learn from my mistakes.
Score = 5
it's like a double arrested development reference!! michael cera in paper heart...don't buy!
Score = 2
Unfortunately, the clip doesn't play in my area, but I still got excited about the movie by watching that thirty second Dove advertisement that played before the clip that never played.
Score = 10
I don't know if I'm the first to say this, but your avatar is fucking amazing.
Score = 0
Again, I'll be the d-bag who points out that if this website ran advertising for things that weren't being openly mocked on the site itself, there'd have been money to keep Lindsay around. :(
Score = 5
Score = 8
She's really funny.
Score = 12
Boo!
Score = 6
Am I the only one who thinks this looks like a poster for a Judd Apatow film?.
Score = 8
no... him.
Score = 7
HAHAHAHAHAHA,
Score = 1
U2 Blackberry commercial came up first. Not. Worth. It.
Score = 4
Maybe we were wrong (can't tell), but we're NEVER wrong about Rob Huebel.
Score = 1
She was great on Conan last night, so yeah, I am slowly being convinced.
Score = 1
Her wikipedia page says she went to UC Riverside. That means I automatically have to think she's awesome. Go Highlanders!
Score = 0
Ok, yeah, that was actually pretty funny. I think I will go see this movie. GIVE GABE ALL THE MONEY, ADVERTISERS!
Score = 1
oh, you Americans just think you're SO BIG, with your 'Freedom Fries' and your colours which apparently don't run and your 'Region-Locked Online Videos'
Score = 0
I don't want to see this movie, because I'm totally Bill Murray as Scrooge.
Score = 0