Life Imitating YouTube Imitating Cable Access Furniture Ads

You've probably already noticed this by now, but local commercials for furniture stores are fucking insane. Between Schweig Engel and Flea Market Montgomery and Norton Furniture, apparently you cannot sell a sofa in your community the way you can sell barbecue or oil changes. Your pitch must be completely unhinged and occasionally upsetting. Now, a couple of dudes in North Carolina have made a commercial for a regional furniture store that is a knowing, winking tribute to this weird and unexplained trend, and yet, because the trend is so bizarre and unselfconsciously bananas already, it's hard to tell the difference:

LOLOLOL. Eracism! It's like the Carlos Mencia of cable access furniture ads, if Carlos Mencia had ever actually made me laugh.

Does anyone know if this has aired on real life TV? More importantly, does anyone know if this has solved North Carolina's history of troubled race relations? (Thanks for the tip, Ben.)

Posted by Gabe at 10:30 AM in Local Commercials, Viral Marketing
Tags: Eracism | Furniture

17 Comments

That was sufficiently badass.

Posted by: RobinRubbermaid at 04/22/09 10:36 AM | Reply
Score = 3

Whew! Glad they were able to solve that whole racism problem, because my day is booked full.

Posted by: etc at 04/22/09 10:54 AM | Reply
Score = 4

i wont lie - white johnny kinda does it for me.

Posted by: nicole at 04/22/09 11:07 AM | Reply
Score = 4

My name is Carrie, AKA "TEN GAUGE."

Posted by: Carrie at 04/22/09 11:26 AM | Reply
Score = 4

This has Rhett and Link in it which are comedians...so who knows!

Posted by: Warren J at 04/22/09 11:35 AM | Reply
Score = 0

This has comedians Rhett and Link it in...so who knows.

Posted by: Warren J at 04/22/09 11:36 AM | Reply
Score = 3

Rhett and Link are Internet comedians/musicians who live in North Carolina http://rhettandlink.com/ So they probably made a fake commercial parody using a real furniture store and employees. They're in this video. And it was posted on their channel.

Posted by: BradOFarrell  in reply to Warren J's comment at 04/22/09 1:19 PM | Reply
Score = 0

Okay, I won't lie I know where this place is....any suggestions of what I should say when i walk in there this weekend, cause i have to.

Posted by: Rivers at 04/22/09 11:45 AM | Reply
Score = 6

I'm white (or black). Can you help me find a sofa good for a white (or black) person?

Posted by: Violet A.  in reply to Rivers's comment at 04/22/09 12:57 PM | Reply
Score = 5

Yes. Can I have ugly furniture for a (insert race) person. Thank you.

Posted by: Bad tings ah gwan  in reply to Rivers's comment at 04/23/09 3:56 AM | Reply
Score = 0

i too love PUMPING furniture into people's houses. ick!

Posted by: Jeb at 04/22/09 11:50 AM | Reply
Score = 3

Why did they only let Steve Earle into the opening scene?

Posted by: blinky at 04/22/09 12:07 PM | Reply
Score = 0

I'm glad they included Hispanics at the end. I was worried that I might be denied entrance to yet another establishment :/

Posted by: indybree at 04/22/09 2:32 PM | Reply
Score = 3

The whole time I was like "What about Hispanic people? Or Asian people?" and then the stinger came in at the end and answered all my questions.

Posted by: Girl Friday at 04/22/09 2:35 PM | Reply
Score = 5

The best part of this was the awful African landscape painting they clearly set up behind the black woman. Brilliant.

Posted by: glass_family at 04/22/09 3:49 PM | Reply
Score = 3

The commercial creators' response: http://www.youtube.com/watch?v=BnH8eiSfyKg&annotation_id=annotation_938520&feature=iv

Posted by: Lulubelle at 04/22/09 7:56 PM | Reply
Score = 1

he was very articulate in that response

Posted by: martin at 04/22/09 11:39 PM | Reply
Score = 1