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July 1, 2009

Funny People Is Taking Hollywood To Viral Marketing School

thumbnail icon: Funny People Is Taking Hollywood To Viral Marketing School

I have to say, Judd Apatow's upcoming Funny People is killing it in the Viral Marketing Department (with the possible exception of that talking Adam Sandler head on a baby's body clip, which was supposed to be awful, and it was, but without any kind of complicated commentary on awfulness in which the awful goes back to good). It's not some complicated game where you have to get weird automated voicemail messages on your phone or put in six weeks of hour work days just to get a free Dark Knight poster. It's just simple, fun, character-based websites that add depth to the film while also being fun and funny in their own right. In the spirit of Yo Teach!, this week the site for Aziz Ansari's character Randy was launched at LaughYourDickOff.com (via HuffingtonPost).

Randy is a foul-mouthed comic with his own DJ/hypeman whose jokes mostly have to do with getting his D S'ed. Aziz doing stand-up in character after the jump:

More here.

The site also includes a soundboard and information about Darfur. I guess it makes viral marketing a lot easier when you actually have talented people to work with in support of a (one hopes?) quality project. Like, I'm not sure that I would have really been impressed by a website featuring Elliot Moore's Earth Sciences syllabus. But still. Pay attention, Hollywood.

Posted by Gabe at 4:50 PM in
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24 Comments

Becca

the best thing is when all the clips start playing at once.

Posted by: Becca profile link at 07/01/09 4:57 PM | Reply
Score = 2 Vote up Vote down

Wait, who cares about that, you were able to sign in?
TEACH ME.

Posted by: inglorius basTURD in reply to Becca's comment at 07/01/09 5:01 PM | Reply
Score = 2 Vote up Vote down
Becca

in all honesty, i was being a facetious asshole and didn't think the comment would even go through.

JUST MY LUCK!

Posted by: Becca profile link in reply to inglorius basTURD's comment at 07/01/09 5:03 PM | Reply
Score = 3 Vote up Vote down
inglorius basTURD

Where's my avatar? My comments mean NOTHING without my avatar.

Posted by: inglorius basTURD profile link in reply to Becca's comment at 07/01/09 5:06 PM | Reply
Score = 8 Vote up Vote down
inglorius basTURD

There she is!
(I lose at the internet)

Posted by: inglorius basTURD profile link in reply to inglorius basTURD's comment at 07/01/09 5:07 PM | Reply
Score = 4 Vote up Vote down
Gabe

Haha. Adjusted.

Posted by: Gabe profile link in reply to Becca's comment at 07/01/09 5:03 PM | Reply
Score = 5 Vote up Vote down
An American Patriot

Gabe is THE BEST!!!

Posted by: An American Patriot profile link in reply to Gabe's comment at 07/01/09 5:18 PM | Reply
Score = 7 Vote up Vote down
Weeam

Gee, I wonder who this character is supposed to be based on? Dane Cook? Or perhaps Dane Cook? On one hand, it could be Dane Cook, but on the OTHER hand, it might be Dane Cook. Dane Cook Dane Cook Dane Cook.

Posted by: Weeam profile link at 07/01/09 5:10 PM | Reply
Score = 30 Vote up Vote down
inglorius basTURD

Now that I have my avatar back (there she is!), I can say that this shit SUCKED.
If MJ was still around (R.I.P.) he'd say that it was Bad and that Aziz should Beat it. (These jokes won't stop, not until I get enough. Goodbye)

Posted by: inglorius basTURD profile link at 07/01/09 5:16 PM | Reply
Score = -10 Vote up Vote down

I think you're missing the point. It's supposed to be bad. Randy is to dick jokes what Jeff Foxworthy is to redneck jokes.

Posted by: Kenny Powers in reply to inglorius basTURD's comment at 07/01/09 5:26 PM | Reply
Score = 9 Vote up Vote down
Constantinople

See, it's funny because his character's name is Randy and he's randy because he really likes lewd oral sex acts and also he's a dick.
DO YOU GET IT??!
You get it.

Posted by: Constantinople profile link at 07/01/09 5:23 PM | Reply
Score = 3 Vote up Vote down
An American Patriot

Our PICTURES are all skewed AND OUT OF PROPORTION.

Posted by: An American Patriot profile link in reply to Constantinople's comment at 07/01/09 5:32 PM | Reply
Score = 1 Vote up Vote down
Becca

how much of a creep am i for finding aziz ansari just as funny (but SEXIER) as raaaaaaaandy as when he's just aziz ansari? (the biggest creep ever in the world is the answer to that question. it speaks to my execrable taste).


but yea - this is how viral marketing should be done. i'm looking at you, BloodCopy/True Blood.

Posted by: Becca profile link at 07/01/09 5:24 PM | Reply
Score = 5 Vote up Vote down
Becca

also, the viral marketing better not be funnier than the actual movie or i'm going to be piiiiiiiised!!!!!!!!

Posted by: Becca profile link in reply to Becca's comment at 07/01/09 5:28 PM | Reply
Score = 2 Vote up Vote down

I've seen the movie. You will be disappointed. Everyone will be disappointed.

Posted by: woodbee in reply to Becca's comment at 07/01/09 9:28 PM | Reply
Score = 6 Vote up Vote down

Why does it say about Aziz that the last video is a joke (texting a gay friend) he uses when he isn't playing Randy?


Why does it say about me that I know this?

Posted by: talkingstove at 07/01/09 5:28 PM | Reply
Score = 4 Vote up Vote down

Sooo at Bonnaroo I was seeing Raaaaaaandy and not Aziz, apparently? Those clips were pretty much his entire act.
Not that I'm complaining, I'd watch Aziz/Randy floss his teeth and still get a lady boner.

Posted by: Sexual Elf! at 07/01/09 5:32 PM | Reply
Score = 3 Vote up Vote down

He killed it a few months ago on his tour when he pulled out Randy for a bit, favorite part has to be the "R-R-R-RANDY" he cues after each joke.

Posted by: Cherry_Ghost at 07/01/09 6:32 PM | Reply
Score = 0 Vote up Vote down

AHHHHHHHH I THOUGHT THAT WAS MAD FUNNY

Posted by: bab fawse at 07/01/09 8:24 PM | Reply
Score = -2 Vote up Vote down

oh my god i thought the craigslist one was so funny

Posted by: monica at 07/01/09 9:21 PM | Reply
Score = 1 Vote up Vote down
kryz

Haha, my favorite on the Soundboard is "I'm making you a smoothie!"

Posted by: kryz profile link at 07/02/09 4:10 AM | Reply
Score = 0 Vote up Vote down

Saw Aziz do Randy a few months ago and immediately couldn't wait for "Funny People." Best was when someone suggested "Nazi Germany" as a location he was getting his D S'd. He used it and the impression was "This is f*cked uuuuuuuup." So much LOL's

Posted by: Mitchapalooza profile link at 07/02/09 12:53 PM | Reply
Score = -1 Vote up Vote down

This guy DEFINITELY knows what I'm talking about! Oh shit!

Posted by: Aaron at 07/02/09 1:19 PM | Reply
Score = -1 Vote up Vote down
pcbowen

Aziz is so awesome that even his "bad" comedy is really clever and hilarious.

Posted by: pcbowen profile link at 07/02/09 4:59 PM | Reply
Score = 0 Vote up Vote down

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