Videogum Home - inspired by Guilherme Rosa's work in the colors issue of Idea Fixa
October 3, 2008

Jessica Alba Wants You To Vote, Supposedly, Maybe, It's Kind Of Hard To Tell

Yesterday, I posited that a print ad featuring Jessica Alba in a Hannibal Lecter mask in an effort to encourage voter registration was the scientifically proven least effective means of political activism. I WAS SO WRONG. This VIDEO featuring Jessica Alba SELLING a Hannibal Lecter mask is WAY LESS EFFECTIVE.

Poor Tristan Wilds. He's lost so much good will in the past couple of months. Also poor my eyes. This video doesn't even make any sense. You have to buy the muzzle? But it's a metaphor for not registering to vote? You know that not registering to vote is free, right? Also you can get a muzzle for your baby? But again the muzzle is a metaphor for not registering to vote? You know babies can't register to vote, right? I hate this thing. I hate this thing so much. That's the real question: where can we register to vote on how much we hate this thing?

Posted by Gabe at 10:15 AM in ,
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5 Comments

I would LOVE to know what stats are going in to determining if this ad campaign is hurting or helping with voter registration. Personal opinion - it's ridiculous, poorly contextualized, and speaks down to the population which it wants to register. If the celebs want to get involved in politiking then I think we'd be better served with ad campaigns that are more issue-oriented. Speak to your strengths, not how well (or in this case how poorly) you can pull of sarcasm utilizing the horror genre. There are plenty of celebs who are tied to serious causes - I'd rather see them pushing for people to register to vote because they want someone in office who will agree with their ideals on core issues.

Posted by: Anna at 10/03/08 11:51 AM | Reply
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Kevin

wow, this commercial is the worst. however, i'd like to use that mask in naughty ways with jessica alba and hayden pennatoieojndegn IF YOU KNOW WHAT I MEAN.

Posted by: Kevin profile link at 10/03/08 1:43 PM | Reply
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randi

i feel SO dirty watching this. WOWWWWWWW.

Posted by: randi profile link at 10/03/08 3:07 PM | Reply
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aaron

Kinky, in a I-hate-my-country sort of way. Jessica Alba is so hot, but her over enthusiasm scares me.

Posted by: aaron profile link at 10/03/08 5:49 PM | Reply
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she can "come over to my house and slap it on [my] face" any time.

Posted by: yo at 10/03/08 8:44 PM | Reply
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