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July 9, 2009

With "Sweet Dreams," Beyonce Revolutionizes The "Single Ladies" Music Video Industry

thumbnail icon: With "Sweet Dreams," Beyonce Revolutionizes The "Single Ladies" Music Video Industry

Music Video Director: So, Beyonce, do you have any ideas for your new music video?
Beyonce: Yes. How about me and two other women doing a choreographed dance in black and white.
Music Video Director: That sounds an awful lot like the "Single Ladies" music video.
Beyonce: Yes, I want to make the "Single Ladies" video again, exactly the same. That video did very well.
Music Video Director: You can't just make the "Single Ladies" video again.
Beyonce: They parodied that video on Saturday Night Live.
Music Video Director: I know that, but you have to make a new video.
Beyonce: Fat people danced to that video in their living rooms and put it up on YouTube.
Music Video Director: Yes. That was almost a year ago. Any new ideas?
Beyonce: What if we made the "Single Ladies" video but it was in color instead of in black and white.
Music Video Director: Now you are talking!
Beyonce: Do you know anyone who is terrible at Photoshop?
Music Video Director: I do!
Beyonce: So we make the "Single Ladies" video but in color, and we put in a really awful, just dreadful Photoshopped landscape in the background.
Music Video Director: Keep going! You're on ideas fire!

Beyonce: At about 37 seconds into the video, I want a tiny CGI horse to run across the background.
Music Video Director: Great!
Beyonce: But barely perceptible.
Music Video Director: OK.
Beyonce: BARELY PERCEPTIBLE, THAT IS VERY IMPORTANT TO ME THAT YOU BASICALLY NOT EVEN SEE THE CGI HORSE.
Music Video Director: Got it.
Beyonce: A whisper of a CGI horse. A dream.
Music Video Director: Yes, Beyonce.
Beyonce: Later in the video I want to wear a gold outfit that looks like it is from the future today, but will look dated and embarrassing in less than three years.
Music Video Director: We can do that.
Beyonce: How long do you think it will take to make this video, and how much do you think it will cost?
Music Video Director: I need 45 minutes and 17 dollars.
Beyonce: You can have 30 minutes and 12 dollars.
Music Video Director: Deal.

Posted by Gabe at 11:30 AM in
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39 Comments

Oh no! You revealed Sony's dark music video secret and shamed them into taking the video down. Now the whisper of a CGI horse can really only run in my dreams.

Posted by: The Life of the Mind profile link at 07/09/09 11:35 AM  | Reply
Score = 11 Vote up Vote down

anticlimax! (damn sony)

Posted by: Lux at 07/09/09 11:36 AM  | Reply
Score = 1 Vote up Vote down

"This video is no longer available due to a copyright claim by Sony Music Entertainment."

See, even they're embarrassed.

Posted by: EtWB profile link at 07/09/09 11:37 AM  | Reply
Score = 10 Vote up Vote down

Wow, you weren't kidding about that horse. I actually had to go back to the beginning and look for it at 37 seconds because I flat-out missed it the first time. It's like a music video easter egg.

Also, needs more lens flare.

Posted by: The Life of the Mind profile link at 07/09/09 11:51 AM  | Reply
Score = 24 Vote up Vote down

I wonder if anyone on her management team is over 40?

Lemme tell ya, kid, there was this guy named Robert Palmer. Guy made the exact same video three times over. "Addicted to Love." "I Didn't Mean to Turn You On." "Simply Irresistable." And the people ATE. IT. UP. I tell ya, it'll make people totally forget you ripped off your song title from the Eurythmics. What? Eurythmics. They were this chick with short hair and guy who never took off his sunglasses...aw, forget it.

Posted by: Michael  in reply to  The Life of the Mind's comment at 07/09/09 4:05 PM  | Reply
Score = 10 Vote up Vote down

This video looks completely fanmade. Like someone won a "Make Beyonce's Sweet Dreams Video Contest" where Beyonce's people made available a bunch of green screen video, and someone took scenes from a Final Fantasy video game and put them behind Beyonce, and somehow won.

She has been calling videos in lately. The "Ego" video was her dancing with 2 dancers as well...

Posted by: marktron profile link at 07/09/09 11:52 AM  | Reply
Score = 12 Vote up Vote down

ahah the weird metropolis gold outfit is so random!

Posted by: Mandy profile link at 07/09/09 11:55 AM  | Reply
Score = 6 Vote up Vote down

ahah i accidentally points down myself.

Posted by: Mandy profile link  in reply to  Mandy's comment at 07/09/09 1:53 PM  | Reply
Score = 6 Vote up Vote down

That video reminds us that "it's the pelvic thrusts that really drive you insane-ane-ane..."

Posted by: Bubbles at 07/09/09 11:55 AM  | Reply
Score = 8 Vote up Vote down

Doesn't that gold suit belong to Dot Matrix from Spaceballs?

Posted by: Your Mom profile link at 07/09/09 11:57 AM  | Reply
Score = 11 Vote up Vote down

FAIL, i miss lindsey. god forbid you have a unified vision for an art project. it would be horrible if one choreographer put together the movement for a 6 song album. DUDE. its 6 songs thank god they have the same look and feel. you do realize these videos are meant for kids to learn choreo and play it back on youtube, right? its just showing off. DUDE SHE TURNS INTO A SEXY ROBOT.

Posted by: brendan at 07/09/09 11:57 AM  | Reply
Score = -37 Vote up Vote down

um, WHAT?!

Posted by: An American Patriot profile link  in reply to  brendan's comment at 07/09/09 2:02 PM  | Reply
Score = 16 Vote up Vote down

If she's going to be punching mirrors and sending shards of glass into a zero-gravity environment, she should really wear something more protective.

Posted by: dafs profile link at 07/09/09 12:00 PM  | Reply
Score = 15 Vote up Vote down

But why do I still LOVE IT?
I hate myself.

Posted by: Dennis N. profile link at 07/09/09 12:00 PM  | Reply
Score = 13 Vote up Vote down

I watched the sharks eating the horse video twice, made it all the way through the arrow through the face once and had to stop this crap at one minute. I guess you know what to do to me if I am ever on Fear Factor.

Posted by: Stanta at 07/09/09 12:01 PM  | Reply
Score = 12 Vote up Vote down

Here's a poor replacement: http://www.youtube.com/watch?v=WrCKTQerAWU. The whisper of the CGI horse is the highlight.

Posted by: ber profile link at 07/09/09 12:05 PM  | Reply
Score = 0 Vote up Vote down

Apparently, that video is "malformed." Elephant Video?

Posted by: Dennis N. profile link  in reply to  ber's comment at 07/09/09 12:07 PM  | Reply
Score = 2 Vote up Vote down

I chose to only watch the first 37 seconds of the music video because all I wanted to see was the horse, but oh my God, that half a minute has more mysteries in it than the ending of 2001: A Space Odyssey. So she's having trouble sleeping, which I guess makes sense, and there's some lullaby playing in the background, which is required for footage of people trying to fall asleep, but then a guitar 'jams' the end of the lullaby, and she starts floating, and then a dove comes literally out of nowhere, and all of the sudden she's on salt flats or whatever, screaming, and she starts moving in reverse or SOMETHING, and two dancers just appear behind her, and then the horse, and by now I'm trying to figure out what was slipped into my coffee.

Posted by: briewer profile link at 07/09/09 12:07 PM  | Reply
Score = 13 Vote up Vote down

The "making of" snippet reveals that this was a "collaboration of ideas" between b and the director. Homegirl's got some cojones to admit to that. http://www.youtube.com/watch?v=il2SqkJ78NE
OKAY ONE MORE THING: the more info section simply declares, "above and beyonce."

Posted by: Dennis N. profile link at 07/09/09 12:11 PM  | Reply
Score = 6 Vote up Vote down

Huh. I guess 12 dollars is only enough to have a tiny CGI horse run HALFWAY across a ridiculously bad CGI background. Maybe he could have run the full length if she wouldn't have splured on a solid gold C3PO outfit.

Posted by: Sassy Molassy profile link at 07/09/09 12:20 PM  | Reply
Score = 15 Vote up Vote down

Unlike the Single Ladies video, I will not be watching this one 6 times a day, every day at work for the next 3 months.

Posted by: Deezey profile link at 07/09/09 12:37 PM  | Reply
Score = 11 Vote up Vote down

Umm, I know you were being rhetorical & heavily cliché there, Beyonce, but I think maybe the answer to your query is "beautiful nightmare."

Posted by: Somebody Pinch Me at 07/09/09 12:39 PM  | Reply
Score = 5 Vote up Vote down

this is why Beyonce can make videos for every song on her album (like she did for her last one)...i think it's pretty smart in terms of business, why sink tons of money into videos that don't get played on MTV? These quick, low-budget ones still get the attention online regardless of how much they cost.

Posted by: Mike at 07/09/09 1:54 PM  | Reply
Score = 9 Vote up Vote down

While this video is indisputably awful, it really doesn't have much in common with the Single Ladies video other than having two backup dancers. For example, that video was great and this one is indisputably awful.

Posted by: rk profile link at 07/09/09 2:38 PM  | Reply
Score = 5 Vote up Vote down

future boob dance and future hair make me want less future.

Posted by: orlemonde profile link at 07/09/09 2:40 PM  | Reply
Score = 16 Vote up Vote down

Beyonce does not know what "BARELY PERCEPTIBLE" means, let alone say it.

Posted by: Anonymous at 07/09/09 4:24 PM  | Reply
Score = 1 Vote up Vote down

She has been wearing "metropolis" outfits for a few minutes now, it's really not that random. Played out, yes.

Posted by: Anonymous at 07/09/09 4:27 PM  | Reply
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"I Am...Chris Dane Owens"

Posted by: Weeam profile link at 07/09/09 4:43 PM  | Reply
Score = 2 Vote up Vote down

I think Beyonce's been getting some heavy leg oiling tips from Goop.

Posted by: Constantinople profile link at 07/09/09 5:04 PM  | Reply
Score = 6 Vote up Vote down

She's got 99 problems but a whisper horse ain't one.

Posted by: brrrrrian profile link at 07/09/09 7:00 PM  | Reply
Score = 6 Vote up Vote down

If only the song was as good as Single Ladies.

Posted by: jneslo profile link at 07/09/09 7:12 PM  | Reply
Score = 0 Vote up Vote down

She's not my girlfriend. I find her interesting because she's a client and because she sleeps above her covers...four feet above her covers.

Posted by: HB profile link at 07/09/09 7:41 PM  | Reply
Score = 3 Vote up Vote down

This will be pure gold for the Everything is Terrible of the future.

Posted by: it's blue at 07/09/09 8:11 PM  | Reply
Score = 3 Vote up Vote down

LOL love the c3p0 cameo, genius. nice to see him out of retirement and looking bling as ever. C3P-OG!

Posted by: butterfingers at 07/09/09 8:24 PM  | Reply
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Not to be the guy who tries to make sense out of a Beyonce video, but I learned in Psychology that when you're in REM sleep, pretty much the only part of the sleep cycle where you can dream, your body becomes paralyzed and you are unable to move. So why is Beyonce moving during her "beautiful nightmare"? Now, I know I shouldn't be shocked that Beyonce didn't consult a psychologist before filming the beginning clip to her video, but come on, don't let your dreams of a CGI horse contradict science!

Posted by: Aaron profile link at 07/09/09 9:24 PM  | Reply
Score = 1 Vote up Vote down

Golden robot outfit: $130
30 feet of wardrobe-quality aluminum foil: $75
Terrible, terrible visual effects: $12.75 + one 'large' bag of Chee-tohs
Getting to choreograph 3-person dance routines without worrying the other girls are going to bitch about "getting to sing" or "making creative decisions:" Priceless.

Posted by: sam profile link at 07/09/09 9:36 PM  | Reply
Score = 1 Vote up Vote down

Cheetos are Britney's thing. Damn you Beyonce! Such a stealer and a biter, can't even help yourself from taking snacks from the more retarded children. SHame on yooooooooooou.

Posted by: Anonymous at 07/09/09 9:46 PM  | Reply
Score = 0 Vote up Vote down

LMFAO!!! Lmfao!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by: Bryan Harmon at 07/11/09 7:15 PM  | Reply
Score = -2 Vote up Vote down

Hahaha I just watched this for the first time -- muted, with Fleet Foxes' Drops In the River playing in the background. Better than I could have ever imagined.

Posted by: Gun at 07/12/09 6:11 PM  | Reply
Score = 0 Vote up Vote down

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