50 Cent Is Definitely An Over The Hill Clown
Do you guys remember that neat short-film that was actually a promotion for Phillips TVs? It was a camera fluidly moving through a complicated 3D freeze-frame of a cartoonish high-action bank robbery-in-progress with a twist at the end, intended to be played in a loop, and it was visually stunning and basically art and also pretty sinister, all of which made it a particularly "brave" piece of non-contextual marketing? Well throw all of that out into the garbage, because now it's just the jumping off point for a terrible new 50 Cent video. Congratulations, smart, interesting director who made the original. YA BURNT.
The director of the music video explained this magical blend of Television marketing and hip hop (via NahRight):
"We actually have a partnership with Phillips where they gave us the rights to take this commercial," he added. "It was kinda underexposed. They made a great piece but maybe didn't know how to use it that well so we took it and we just taking it way over the hill with a smash record at the same time and the biggest hip-hop artist on the planet."
At first I was like, "HAHAHA. Over the hill? You dumb." But then I looked it up on Urban Dictionary:
Over the Hill2. to dress up in a drug store clown mask and have a dance party on the set of Nick Cannon's Wild N' Out.
Ex. If there had been more dance parties on the set of Nick Cannon's Wild N' Out, the made-for-TV adaptation of Stephen King's IT would have been totally over the hill.
Please accept my apology, Chris "Broadway" Romero. This video is very over the hill.
Posted by Gabe at 10:45 AM in Free Advertising, Music Related Content
Tags: 50 Cent
i wish it started off with the ending where his head explodes so none of this had to happen. ugh.
Score = 5
I was so close to believing that thing about "over the hill".
And I'm not even gonna watch that video. I do not wish to put those NIGHTMARES into my CLOWN FREE EYES.
Score = 2
50, I don't want to make you mad or anything but you trippin.
Score = 4
Fuck. Leave it to 50 Cent to ruin one of the only pieces of advertising I have ever liked ever. At least that song sounded way different from his others and wasn't about how to deal with haters, how he has so much money and what he likes spending the money on, and especially dem booties dat look so fiiIIIne. Fuck.
Score = 8
Was it about how he got shot seven to eight times? He likes to remind people about that.
Score = 1
Was it about how he got shot seven to eight times? He likes to remind people about that.
Score = 0
I hadn't heard that. Could you remind me again?
Score = 5
Chris "Broadway" Romero made a great piece but maybe didn't know how to use it that well so I took it and I just taking it way over the hill with a smash PSA poster at the same time and the biggest hip-hop human rights group on the planet.
Score = 10
"they think i'm the sweetest thing invented since candy" is almost as good as "love you like a fat kid loves cake". What depths does his mind go to in order to produce diamonds like that?
Score = 5
"they think i'm the sweetest thing invented since candy" is almost as good as "love you like a fat kid loves cake". What depths does his mind go to in order to produce diamonds like that?
Score = 0
Something about the lighting in the club really annoys me.
Score = 1
Why are brilliant, creative people using their work to promote this bullshit? ($$$, duh)
50 cent needs to be rapping about talented directors. Don't get it twisted, America.
Score = 0
Thanks for ruining something great, Fiddy.
Score = 0
Wait, 50 Cent is, like, rich or something?
Wow. Thanks, awful song, because I wasn't sure until you told me.
Score = 1
wow a lot of haters here....this video is great...no bitches no fancy cars no throwing money in the air.....u guys ah mad. if i was busta rhyme or jay -z or nas u fools would eat this up
Score = 0