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July 22, 2008

This Eternal Sunshine T-Shirt Makes No Sense

Via /Film, Last Exit To Nowhere, the company that makes tshirts for imaginary brands and places in movies and TV shows, has added this homage to Eternal Sunshine Of The Spotless Mind to their wares. It's a fake ad (obviously) for Lacuna, Inc., the company in the movie that erases your memory. Except it doesn't make sense in the context of the film, because Lacuna sends letters to everyone you know saying that you've had your memory erased and not to talk about the person you've had erased, which obviously means that nobody should talk about the fact that your memory was erased at all. So the only people who would wear this shirt in the movie would be Lacuna's employees, of which it seemed to have less than five.

What? I just think it's important that someone who has seen that movie way too many times points this stuff out.

Posted by Lindsay at 3:27 PM in
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4 Comments

What makes even less sense is that they've given the shirt the old "fake faded-out logo" look. The movie was set in the present. What would be the point of aging the shirt?

Posted by: Devin at 07/22/08 3:40 PM  | Reply
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this shirt isn't that great, but some of the other ones on the site (amity island, the slaughtered lamb, the overlook hotel) are pretty rad...

Posted by: Jonathon at 07/22/08 5:23 PM  | Reply
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I think this review of a T-shirt proves you really do have a stick up your butt. You can deny it no longer.

Posted by: Sammy at 07/22/08 6:53 PM  | Reply
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yup, makes no sense. Cool idea though. They could have done better.

Posted by: Alex profile link at 07/22/08 11:26 PM  | Reply
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