Videogum Home - inspired by Guilherme Rosa's work in the colors issue of Idea Fixa
September 17, 2008

Schweig Engel Wants To Sell You A VCR And Probably Some Drugs

thumbnail icon: Schweig Engel Wants To Sell You A VCR And Probably Some Drugs

FACT: everyone loves local cable commercials. They are so unprofessionally made! And a lovably unprofessional series of commercials (via BuzzFeed) made for a St. Louis company, Schweig Engel, in the late '80s and early '90s is no exception. Combining the latest in green screen technology with the most impenetrable concept of what the world is like, Schweig Engel made it very hard to understand what exactly they offered their customers. It's definitely some kind of lax credit system for purchasing housewares, but it also involves a heavy degree of violence.

The only question now is which ad is more insaaaaaaaane.

Whoa. "Come to Schweig Engel or we will continue to chop our salespeople's heads off more?" Perfect. I cannot wait to come to your crazy store. I just hope my dinette set is free of blood spatter. The black guy is a really good actor though. His manic energy screams "do not cut my head off for no reason thanks."

My favorite part of this one isn't when the dinosaur eats someone just for expressing incredulity over the easiness of securing credit with Schweig Engel. Although that is great. My favorite part is WHY ARE THEY PETTING THEIR DINOSAURS? Is that a thing people used to think? If you're riding a dinosaur, always remember that you gotta pet it. Constantly.

This one is definitely the most insane. First of all, you can't install an air conditioner on the beach anyway, so I don't know how easy credit is going to help that man. Second of all, he doesn't need a superhero to help him finance his purchase, he needs someone to take him to the hospital because I think he's dying. Also that (pink?) air conditioner is supposed to make things comfortable, not retarded. But obviously the best part of the whole ad is when the one Superman violently throws a bucket of snow in the sick man's stupid face.

Posted by Gabe at 5:36 PM in ,
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7 Comments

I PEE GOLD

AWESOME, it's both a credit commercial and a cerebral palsy PSA!
They go together like Batman and pizza.

Posted by: I PEE GOLD profile link at 09/17/08 5:48 PM | Reply
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This makes me so proud of my hometown.

Posted by: Boney King of Nowhere at 09/17/08 6:05 PM | Reply
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I'm glad one of my fav local company was smart enough to post all their old commercials on youtube and even create their own (i guess?) channel! Oh Lawdy.

http://www.youtube.com/user/appleautosales

Posted by: bingo gas station profile link at 09/17/08 7:29 PM | Reply
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Man, I grew up in St. Louis and while I remember being bombarded with these commercials as a child, I had forgotten about them until now. Seeing them again explains so much; however, it does not explain why Nelly hasn't given these guys a shout out. Nelly still makes music, right?

Posted by: Ted at 09/18/08 3:49 AM | Reply
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The thing about these commercials is that I saw them every day as a child, and as such I never even appreciated it. It was like growing up in the laser robot factory and all that you get out of it is being completely bored by laser robots.

Seeing these commercials again has made me realize just how wonderful they really were. Truly I lived a blessed childhood. Thanks, videogum!

Posted by: Xiphias at 09/18/08 3:08 PM | Reply
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Also, The old bluescreen ads for Becky's Carpet & Tile Superstore need to be found ASAP.

Posted by: Xiphias at 09/18/08 3:53 PM | Reply
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Those were awesome. I love how that guy can't stop moving.

Posted by: Genevieve at 09/19/08 1:22 PM | Reply
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