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December 3, 2008

Whopper Virgins Do It At Hotels

thumbnail icon: Whopper Virgins Do It At Hotels

Poor Burger King. Their garbage food is so delicious but they are never going to win. Their war on McDonald's is like Pepsi taking on Coke. Literally. There's obviously not a joke there, it's just the same thing. In each instance the second tier corporation with the smaller market share tries to put an end to the dominating corporation's controlling stake in the industry. But to no avail. Which is why Burger King can trot out its clever Subservient Chickens and it's Improv Everywhere Missions and still get totally demolished by a stock photo baby with golden arches for eyes and the words "I'm Lovin' It" coming out of its butt.

Now, in their latest round of trying to be the Justin Long to McDonald's John Hodgman, Burger King is trotting out a new series called Whopper Virgins, in which foreigners have been stolen from the remotest regions of the world, packed into slave helicopters, and shipped to some Hyatt Regency ballroom somewhere, for the "ultimate taste test" against the Big Mac. The campaign hasn't even launched yet, and it's already come under heavy criticism by the Xenophobic Asshole Police who hate when people or enterprises are Xenophobic Assholes. Come on, guys, don't you realize exploiting other people's native culture is just a funny way to sell more industrially produced garbage food? Burger King is literally made out of garbage. It's wonderful.

A couple ads preparing people for the ads have leaked to the internet. I've posted them after the jump. That's a thing now. There are ads to promote ads. ))<>((.

I'm actually pretty sure that first one was filmed in the exact same village as Borat, and we all know how well that turned out. Oh well, that's what you get when you make Jimmy Kimmel the VP of the North American Marketing Division.

Posted by Gabe at 4:15 PM in
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18 Comments

))<>((. Forever.

Posted by: eric at 12/03/08 4:39 PM | Reply
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Angelaaaa

Two things are wrong here, 1) the Xenophobic Asshole thing they are doing and 2) comparing a Whopper to a Big Mac is a little unfair. Cause the Big Mac Special Thousand Island Sauce is an acquired taste, and can be a little off-putting at first try.

Better to compare the Whopper to a Quarter Pounder, and also to scratch the whole X.A. thing.

Posted by: Angelaaaa profile link at 12/03/08 5:25 PM | Reply
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Man has everyone gone mad. BK is just trying to pick an unfair fight. If their really all that great why don't they try the Big'N'Tasty which is literally the exact same thing as the whopper. Every thing the whopper has so does the bign tasty. Thats why it's a relatively new arrival at McDonalds.

Posted by: Kevin in reply to Angelaaaa's comment at 12/16/08 11:56 PM | Reply
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they don't have a word for burger?!? IDIOTS!

isn't this kind of like comparing garbage and more garbage.

Posted by: seth at 12/03/08 6:05 PM | Reply
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They actually have started airing these commercials...at least during football games... I've definitely seen the second one and definitely had a WTF moment over it.
Considering they have "never tasted a hamburger" what if they decide they actually just straight up hate the taste of a burger - any burger. What then? Does the question become - what do you hate *less*?! Worst product pitch ever!

Posted by: Anna at 12/03/08 6:05 PM | Reply
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burger king to natives:

"i'm going to break your burger-hymen"

Posted by: 40 year old (burger) virgin at 12/03/08 8:31 PM | Reply
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Wonder if they're going to do this taste contest in any of those countries where it's a sin to eat beef?

Posted by: Josh Rosen at 12/03/08 9:59 PM | Reply
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jetblak22

technically speaking aren't they also BigMac Virgins? I think Burger Virgins is the politically correct terminology.

Posted by: jetblak22 profile link at 12/04/08 2:00 AM | Reply
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They might be assholes, but there is nothing xenophobic about it. They do not appear to have any fear of these foreign cultures, rational or irrational. Maybe these people will enjoy a delicious burger and engage in a positive cultural exchange with an American corporate marketing department.

Posted by: Smurf Face at 12/04/08 4:48 AM | Reply
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Sorry about the double post. I had a typo.

Posted by: Smurf Face in reply to Smurf Face's comment at 12/04/08 5:20 AM | Reply
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They might be assholes, but there is nothing xenophopic about it. They do not appear to have any fear of these foreign cultures, rational or irrational. Maybe these people will enjoy a delicious burger and engage in a positive cultural exchange with an American corporate marketing department.

Posted by: Smurf Face at 12/04/08 4:48 AM | Reply
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Those ads have been airing for at least a week. You big city slickers and your lives full of things to do besides watch TV!

We had a disagreement about them being fake. I'm pretty sure BK did not shell out the money to actually find these remote villages, fly people there to get people to fly back to the States, and film these stupid commercials.

Plus, if they were real, all the people would say the same thing about all the burgers: disgusting. It's nasty to people who's palates aren't accustomed to the bland non-food that is fast food.

Posted by: Michele at 12/04/08 10:25 AM | Reply
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I didn't know there were that many places in this world that didn't have a McDonald's on the damn corner.

Posted by: Billy Peeler at 12/04/08 11:50 AM | Reply
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Gabe

Just to clarify: the ads in which the RESULTS of the Whopper Virgins Taste Test are released are the ads that have not been aired yet. These ads (above) preparing you for the ads, however, have been airing, as many commenters have been pointing out, for some time. Thus their availability on the internet, which is why we're even having this discussion, etc.

Posted by: Gabe profile link at 12/04/08 12:15 PM | Reply
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parasitic

I love how the site is like "this experiment was conducted by independent third party researchers" when the experiment is called Whopper Virgins.

Posted by: parasitic profile link at 12/05/08 12:29 AM | Reply
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To be fair I;m completely on the site of McDonalds. I like the food they cook much more than that of Burger King. BK will never win this war. It's a foolish idea to do the "ultimate taste test" against the Big Mac. I'm loving it!

Posted by: Daniel - Toronto Boat Cruises at 03/06/09 4:51 PM | Reply
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Nah man Burger King whopper is the best! Nothing can touch it I find Mcdonalds burger very sloppy and greasy

Posted by: Unleash Web in reply to Daniel - Toronto Boat Cruises's comment at 05/13/09 3:05 PM | Reply
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They both are poising people with their fatty calorie saturated food, BurgerKing must focus more on low calorie health food and spotlight the Mcdonals's unhealthy meals and they will win.

Posted by: Sami - SEO Toronto at 03/08/09 12:22 PM | Reply
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