Nothing Says "Top Performance Athlete" Like Lil Wayne
This is an ad for Gatorade? I get that it has the electrolytes that Derek Jeter needs, and I'm even willing to accept that the Jabbawockeez's need that extra "warrior's" edge. But who are all these old people? They do not need a sugary sports drink, they need a comfortable chair. This chair has the cushions their butts need. Was Gatorade even invented when most of these grayhairs were at their peak? Do you really need Gatorade when you're a professional Hooverball champion?
But don't even GET ME STARTED on the Lil Wayne voice over. Unless they've started adding anti-psychotics to Gatorade, I don't know what good it would do him (A Zinggi). The only person less symbolic of a healthy, aerobic lifestyle is the Crypt Keeper. Eeee-heee-heee-heee-heeeeeeeee.
Posted by Gabe at 1:15 PM in Free Advertising, Sports
Tags: Gatorade | Lil Wayne
Bill Russel is not "old people," he's a legend and a half. OOOH BEING PUSHY ABOUT SPORTS LOOK AT ME!
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You can't make fun of old people and then reference the Crypt Keeper (with proper capitalization). That's old.
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i had no idea what this ad was for. thanks for clearing it up, gabe. note to corporations: if you're going to spend $50,000 on 30 seconds of air time, maybe you should make sure the actual full name of the product is mentioned at some point.
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Naw man, I think they switched up the Gatorade name to just "G". I'm pretty sure they weren't satisfied with having customers purchase their product without shame, so they had to make the move.
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The point of this particular campaign was to build interest and intrigue - they are/were going to announce that this is for Gatorade during the Super Bowl. I believe it's the beginning of a rebranding campaign.
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Oh Videogum, you are so inside my head. I saw this commercial last night and was totally going to send it in. Now that I know "G" is for Gatorade, I will never buy Gatorade again. Thank you.
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The "old people" you are referring to are all legends of sports. If you don't recognize them, then you aren't part of the target demographic Gatorade is going after. If you do recognize them, then it gives you the intrigue to find out what "G" is, so the campaign is working pretty well so far. After they announce the new Gatorade product lines at the Super Bowl, we'll see if it was ultimately successful. (By the way, I don't work for Gatorade or the ad agency that created it, but I've been following this campaign for a while.)
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I thought hoverball was something to do with hoverounds and basketballs. I'm disappointed. But IF IT DID, I would hope Bernice and Joy would have made it on the commercial as two of the old people.
I like the ad, but I'm waiting for mothers against black people to go all crazy again like they did with Ludacris and Pepsi.
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i can't read. hooverball.
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There is another version of this commercial that aired during the BCS Championship game last night that featured a CGI zombie version of Jackie Robinson. I shit you not.
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I saw this last night and I couldn't figure out what it was. When I realized the voice was Lil Wayne's I assumed that it was an ad for recreational cough syrup abuse.
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