Inglourious Basterds Now Being Directly Marketed To Assholes
Quentin Tarantino's upcoming new World War II movie, Inglourious Basterds, looks awfal. It turns one of the most indelible human tragedies in human history into a schlocky Grindhouse bonus feature. It stars Eli Roth as a sociopathic murderer, Brad Pitt as a southern accent murderer, and Mike Myers as SOMEONE WHO IS IN THE ARMY. Oh, and Samuel L. Jackson as "the narrator." So it only makes sense that the Weinstein Company is just going straight to the assholes with this one. From RiskyBusiness Blog:
The movie will be all over the [UFC]'s landmark UFC 100 event from Vegas (an event you may be familiar with if you've tuned in to an on-demand cable channel any time over the last few weeks, or if you've been in the unfortunate position of spending a lot of time at South Bay frat-boy bars). There'll be logos in the ring at the fight, billboards for the movie and a trailer shown to the thousands packing the Mandalay Bay to watch the greasy pummelings.As much as what the campaign says about the UFC as an increasingly mainstream venue for movie promotion, it says more about the kinds of marketing studios see themselves needing, especially studios marketing a 2 1/2 hour movie that's heavily in non-English languages (and especially a studio like TWC, which urgently needs this pic to be a hit).
We just hope some of the amped-up fans don't get the wrong idea about who are the bad guys and who are the good guys.
As someone who has actually been known to enjoy a UFC event now and again, I can assure you, the majority of these dudes are jerks. They're like, "If I had a time machine, I'd go back in time and PUT HITLER IN A FLYING ARM BAR!" That is what they are like. Now would you kindly pass the Ed Hardy wine.
Posted by Gabe at 9:30 AM in Free Advertising
Tags: Inglourious Basterds | Quentin Tarantino | UFC
apparently, from friends who have screened this film, this is less of Tarantino gratuitous-violence schlock and more of T making a film that borders on artistic. no matter what the previews might tell you, this is a film that forces you to think, sweat and swelter through a talk-heavy insider-joke film that features a long conversation, totally in French.
so, um... marketing aside.
i'm going to see this.
Score = 25
Why stop at UFC? They should plan a big marketing campaign around summer monster truck series and demolition derbies, too.
Score = 8
totally. add mickey thompson's offroad racing to that list and they're golden.
Score = 0
Gabe, does it get boring being so cynical & not liking anything?
Score = -7
Mike Meyers is certainly no match for Mike Myers. And I enjoy the outrage over a narrator character! Also, you're running ads for Entourage on your site - a show which caters to more assholes than Tarantino could dream of.
Score = 36
Kimbo Slice will fight the Nazis for $10,000
Score = 13
Kimbo Slice will fight anything for $10.
Score = 2
Yeah, that Entourage ad is sickening. Gabe is a fucking sell out. Need Lindsay back.
Score = -19
If you think that's disgusting, you're going to be really upset when you find out he hired Robin Williams in her place.
Score = 42
Gabe hates Entourage, but they advertise here anyway.... that's funny.
But that "Great Debate" show on VH1 is the worst thing I've ever seen in my life.
Score = 8
So get Firefox with Adblocker and you'll never see them again. Quit whining about ads, everyone.
Score = 19
Yeah, Entourage sucks, BUT Gabe takes their money (someone has to pay for all this shit we enjoy every day) and doesnt cow to them and start talking about Entourage favorably. In fact is quite the opposite.
Thus, I dont see what the big fucking deal is. It's an ad. Ignore it like other ads. Duh.
If Gabe starts trading ads for favorable prose THEN you can bitch.
Score = 15
What happen to him?
Score = 1
They're like, "If I had a time machine, I'd go back in time and PUT HITLER IN A FLYING ARM BAR!"
this time machine bit is my new favorite videogumeme.
Score = 8
The UFC bros are going to hate it, not because they're dumb, but because the movie sucks and the trailers are very misleading. Worst movie of the year. I heard this film really really sucks. Its very similar to "Death Proof" - lonnnnnnnnnnng stretches of tedious boring dialogue, with sporadic action sequences, then more lonnnnng drawn out dialogue sequences.
But moronic QT fans should love it. Because the dude made Pulp Fiction.
Score = -12
But you like Twilight...
Score = 7
Yeah, Gabe, WHY DID YOU CHOOSE THE ADS THAT GO ON THIS SITE, SINCE THAT IS CLEARLY WHAT ALL EDITORIAL EMPLOYEES ARE RESPONSIBLE FOR. Show yourself.
Score = 44
Yes, and who dares to bring such coincidences up in a POST ABOUT STUPID ADVERTISING. YOU ARE THE ONE WHO CANNOT HANDLE WHAT THE TRUTH IS.
Score = -11
It's the blaming Gabe that made me internet yell. Gabe has no control over which ads go up on this site. He is not "fucking selling out," he is writing a post. Apparently, Gabe is my boyfriend and I need to get all chivalrous about this.
Score = 33
I'm going back to Slashdot if you ad-watching girlfriends can't keep upgrading your Java Googles like the rest of us.
Score = 5
ha ha ha! you said 'java googles'!
Score = 8
Hey I'd post fucking ads for "The Hills" on my blog if it paid my bills.
Score = 1
I would tolerate and even click on a full-page Entourage ad if it meant Lindsay could come back.
Score = 15
That's what is kind of upsetting about the ads actually. In order to save money (I'm guessing) they let go of Lindsay, but if they actually ran ads that weren't counter to what they say in the blogs, maybe she'd still be here. Why would we click on an ad for Entourage or a VH1 Show when the blog continually rips both of these things a new asshole? Wouldn't the website make more money (and be able to hire Lindsay back because of it) if it ran ads its readers actually wanted to click on (or at least for things we're not being told flat out suck?)
Score = 11
They should change the ad to say, "Life changes. Our show doesn't. Ever."
Score = 14
Gabe's gotta put food on his landlord or whoever, y'all. Somebody's got to keep the lights on here so we can make snide comments.
Given that, I'm willing to give Basterds a chance. I was not impressed with Deathproof or Kill Bill II. I'm getting sick of watching 4 people talk like QT for 20 minutes at a time. Also after KB I kind of got over the "Hey that's from Master of Flying Guillotine!" thrill of the insider movie nerd reference. Actually from what I'm reading it sounds like that's exactly what this movie is going to be like. Fuck 'em.
Score = 9
Maybe Im just president of the Indie Kids who love UFC club, but I can say from experience that the UFC audience has become a lot more diverse over the past few years. I've seen pretty much all the events in recent memory at a local bar, and its definitely been way more than just dude bros there. Not that I cant understand where you're coming from -- the Ed Hardy wine crowd is definitely well represented at any mma event, but saying that all UFC fans are the guy dressed head to toe in Ed Hardy is kinda like saying all football fans are the guy who paints his face and screams shirtless for the entire game.
Score = 8
-Ed hardy
Score = -1
Mike myers is in the army in this movie? Party on, Wayne.
Score = 2
Trying a flying arm bar on HItler is ridiculous, the man's juijitsu is insane. You're much better off stuffing his takedown attempts and keeping him away with leg kicks and your jab.
Score = 14
adolf hitler > chuck norris
Score = 1
Blasphemy.
Score = -1
Call me an asshole, but I'm still looking forward to this movie. As the movie nerds have pointed out, Brad Pitt's bad Southern accent and Eli Roth's bad... self are in just one of four stories that make up the film.
And with any luck Mike Myers is just in the trailer.
Score = 2
Look, Gabe, I know you've hated everything since those meddling kids ruined your plot to steal all of the world's Werther Originals, but the fact of the matter is:
They're advertising a big-name, big-budget movie at one of the biggest events of the year (upwards of 10 million people will be watching).
It's Economics 101. I should know, I got a B+ in it.
Score = 17
I did some work for a few UFC events, art direction and the like. When pay day came around I got half of what I was promised and a lovely walk down a long hallway past several large, tattooed Hell's Angels and the fighters they represent. The saddest part is half of them didn't even realize they want to fuck one another.
Score = 4
Will the movie explain its own intentional misspelling of itself, or are we to assume that inglorious bastards can't spell themselves well?
Score = 0
Your dont know "awfal" from the stench of your asshole.
This could be a great movie, but you have already passed ignorant judgement.
Score = 0