Videogum Home - inspired by Guilherme Rosa's work in the colors issue of Idea Fixa
July 7, 2008

Big Brother Is Watching You, Bro

Imagine a world in which Forest Whitaker directs a four minute long dystopian nightmare featuring an oversized skateboard, a "magical gourd of elixir," a Native American elevator operator, and a SWAT team chase through a second-rate Dark City that turns out to be an advertisement for Mountain Dew. Still having trouble picturing it? Impossible is nothing:

WHAT? Mountain Dew probably didn't even pay Forest Whitaker to make that. He came to them. He was like "This story needs to be told. I only took those Hollywood movies so I could fund my dream project, which is this retarded Mountain Dew ad. I'm the worst. I'll show myself to the door." That's a transcript of the pitch meeting.

Even though this is ad is a couple years old, Mountain Dew still has the viral site (viral sites, so hot right now) up where you can make your own DewMocracy videos (DewMocracy. Yikes. I hope you're standing on the shoulders of your forefathers so that you can reach up and put that noose around your neck because this is ridiculous). Check out the clips. My favorites are "Blowin' Up," "River Battle," and "Vegas Fu." If you put all of those together with a Nickelback song in the background it would be so X-Treme that your puka shell necklace would explode and Red Bull would gush from your severed neck like a fountain. And I would play in that fountain.

Posted by Gabe at 5:38 PM in
Tags:  |




1 Comments

mmmikey

Dudes, socio-political upheaval is so Xtreme. If I could just synthesize the perfect Dew formula, I could overthrow the Bourgeoisie and then noone would bitch at me for skateboarding at the library, totally.

Posted by: mmmikey profile link at 07/07/08 7:44 PM | Reply
Score = 0 Vote up Vote down

Leave a comment


 

Write Us

tips@videogum.com

Search




Sort by:date relevance

Information

  • Contact:
  • About
  • Press
  • Advertising
  • Videogum RSS Videogum RSS XML Icon

Staff

Founder/Editor-In-Chief
Scott Lapatine
Senior Editors
Gabe Delahaye
Lindsay Robertson
Executive Editor
Amrit Singh
Technology & Operations
Jim Jazwiecki
Angela Williams

Facebook logo

All Videogum Posts

Logo by Guilherme Rosa

The Hunt For The Worst Movie Of All Time logo
After watching Death Sentence, a terrible movie starring Kevin Bacon as a father in search of vigilante justice directed by Saw's James Wan, Gabe embarked on The Hunt For The Worst Movie of All Time. This is his sad journey.

The Hunt For The Worst Movie Of All Time: Dan In Real Life

Pain is relative, duh. On the scale of human suffering, my Sunday nights are ICE CREAM SOCIALS. That doesn't mean that I don't actually cry out in pain during some of these movies. I do. But I recognize that there's...

MORE »

Double Dog logo
Blogging about TV and movies isn't all fun and videogames. Every week, Lindsay or Gabe will be presented with a physical or mental challenge that tests their bravery, patience, and taste.

Double Dog: My First And Last Survivor Audition Tape

The Challenge: Despite being averse to cameras, teamwork, exotic foods, travel, haircuts, and physical exertion, I have to submit an audition tape to Survivor. The Result: As with the Saw marathon challenge, once again I find myself rocking back and...

MORE »

Friday Fight logo
Even though Lindsay and Gabe are friends, they very rarely agree on anything. Every day, they have a fight about something. On Fridays, we publish one.

Friday Fight: What Could Replace The Live Puppy Feed?

Lindsay: What should be the next live puppy feed? Gabe: uh oh Gabe: i never even considered that the live puppy feed Gabe: might go away Lindsay: uh oh Lindsay: puppies grow up, gabe Gabe: shut up Gabe: you don't...

MORE »

You Can Make It Up logo
Gabe loves fan fiction. You Can Make It Up features his own personal alternate adventures starring some of our favorite characters.

You Can Make It Up: Robert Pattinson Meets An Actual Vampire

Robert Pattinson stood in front of the mirror and mussed at his carefully unkempt bedhead for only 30 minutes that morning, rather than the usual full hour. He was in a hurry. Last night he'd been out partying with a...

MORE »