Emeril Lagasse Kicks Toothpaste Contest Down A Notch

Crest is looking for a new catchphrase for some reason. Because that's what toothpaste is missing? MY TOOTHPASTE NEEDS MORE SIZZLE. So, if you're a toothpaste company looking to hold an unnecessary contest to build buzz around your brand (of toothpaste, still talking about toothpaste), who do you get for your spokesperson? Wait, what? You get Emeril? Why do you get Emeril? Well, you are the boss, Mr. Paste. But that still doesn't explain why you seemed to satisfy yourself with just one stilted take of Emeril barely hamming out his lines in front of a green screen. This thing is going on the front page of YouTube, guys. Act like it.

"We nailed it in one take, Mr. Legasse. Incredible. You're a truly amazing performer."

I was going to end this post in grand blog tradition with some catchphrases of my own but I couldn't think up a single catchphrase. You know why? BECAUSE IT'S FUCKING TOOTHPASTE IS WHY.

Posted by Gabe at 1:15 PM in Contests
Tags: Crest | Emeril Lagasse | Toothpaste

9 Comments

Like jizz in your mouth but also cleans the jizz from your mouth.

CA-CHING

Posted by: Sean Robinson at 09/18/08 8:17 PM | Reply
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on the new catch phase...........Brush then say SHA-AM.

Posted by: Leatrice Hendrix at 10/01/08 7:04 PM | Reply
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I WAS WATCHING TV LAND AND SEEN YOU WERE LOOKING FOR A NEW CATCH PHRASE FOR THE TOOTHPASTE.....WHY NOT USE..........SHA-AM!!!

LEATRICE HENDRIX
241 BRIDGEWATER CIRCLE
BRUNSWICK GA 31525
7:04PM 10-01-08

Posted by: Leatrice Hendrix at 10/01/08 7:06 PM | Reply
Score = -1

POW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!right in the kisser!

Posted by: karen wallenndal at 10/07/08 10:18 AM | Reply
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how about a down home white trash SKED-DANG!!!

Posted by: dave at 10/12/08 1:34 AM | Reply
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DO THE SWOOSH SWOOOOOOOOOOOOOOSH Ahaaaaaaaaaa

Posted by: anita at 10/13/08 8:57 PM | Reply
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My comment is I have my own catch phrase..."WABAM' .....

Posted by: dianne forster at 10/13/08 11:49 PM | Reply
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son of a Bam!

Posted by: Daniel Reyes at 10/14/08 6:20 PM | Reply
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I have a very private idea that includes a famous place in s.c. I need your approval and their's to make this a truely remakable ad. Please contact me so I can put this place on the map! soooo coool. Thanks Mr. Bam & Crest
Robbie Schevlin

Posted by: robbieschevlin at 10/26/08 7:49 PM | Reply
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