Videogum Home - inspired by Guilherme Rosa's work in the colors issue of Idea Fixa
November 17, 2008

The Most Offensive Commercial In The World Right Now

Have you seen this Motrin-gate scandal? Moms everywhere are FREAKING OUT about it. This weekend, a bunch of moms got together on Twitter and everywhere to organize a boycott based on this commercial which insinuates that baby-wearing can be painful, causing Motrin to take down their own website. It's an annoying, weird, laser-targeted ad, but probably not a reason to boycott Motrin:

I'm sure that "wearing your baby" is a common term at playgrounds, but to people without children, it just sounds silly. "What are you wearing to the party?" "Oh, my blue dress and a baby." I wonder if this commercial would be banned in Australia, where they sell tampons with an animatronic beaver. Winner of the week: ADVIL.

Posted by Lindsay at 4:30 PM in ,
Tags:




9 Comments

a) why are moms on twitter?

b) what is so offensive about this ad? the narration states that babies tied to your bodies can make you sore and cranky. what, if a mom doesn't gush about her baby, other moms are offended?

c) boycotting moms - get off of twitter and go watch your baby. and shut up.

Posted by: ab at 11/17/08 4:41 PM | Reply
Score = 1 Vote up Vote down

twitter sounds like a playful word for vagina.
most moms are crazy as fuck and they take a lot more than mortin.
who talks about this?

Posted by: yr momz in reply to ab's comment at 11/18/08 3:37 AM | Reply
Score = 1 Vote up Vote down
adrienne

weird. I think a mother with a baby in any capacity is an official mom, sling or no.

Posted by: adrienne profile link at 11/17/08 4:56 PM | Reply
Score = 2 Vote up Vote down
Edith

"That sounds really pretty, I love your blue dress! Why don't you leave the baby at home, though, it might cause you aches and pains. You know, because of the extra weight."
"Oh, good idea!"
"Yeah, just leave it in the closet."
"OK, but are you sure that's safe?"
"Sure I'm sure. Here, take a Motrin. Did I tell you it's going to be a Motrin party?"
"Well, if you didn't already, you did just now!"

Posted by: Edith profile link at 11/17/08 5:14 PM | Reply
Score = 4 Vote up Vote down
grace6697

god young moms are annoying.

ps- wearing a baby always seemed like a bad idea to me. what if you trip and fall? you have your baby as an airbag? no thanks.

Posted by: grace6697 profile link at 11/17/08 5:30 PM | Reply
Score = 0 Vote up Vote down

As usual, the perfect quote for this situation comes from George Carlin:

"It's not camping equipment, it's a baby. Touch the little prick now and again...he'll thank you for it someday."

Posted by: Devin at 11/17/08 6:57 PM | Reply
Score = 1 Vote up Vote down

Holy GOD, I've been hearing about how this is so incredibly offensive all day, and this is IT? So Moms aren't allowed to admit that having a baby hanging around your neck all damn day is kind of painful? What if you have a GIANT baby, like my son was? I would have gladly popped more serious painkillers than Motrin, if not for the breastfeeding. I'm confused. I'm also confused that if you're so incredibly devoted to your baby that you have to TAKE A STAND! for baby-wearing, you have time to be on twitter bitching and moaning about crap like this.

Maybe this is why I don't have a lot of other mom friends- because I felt like a jackass just typing the term "baby-wearing".

Posted by: Francesca Fiore profile link at 11/17/08 7:33 PM | Reply
Score = 1 Vote up Vote down

stupid commercial, but the greatest offense is use of the term "bod." ::shudder::

Posted by: hillary_b at 11/20/08 11:30 PM | Reply
Score = 0 Vote up Vote down

OMG...This is what all the fuss is about? Gimme a break, Ladies (I'm a woman and a mother). People are so overly sensitive about gender, race, religion, social status, etc these days it's unbelievable. So you don't like it. Ignore it, just like our mommies told us to do so many years ago. This hypersensitive world we live has become nearly intolerable.

Posted by: LOL at 01/07/09 9:15 PM | Reply
Score = 0 Vote up Vote down

Leave a comment


 

Write Us

tips@videogum.com

Search




Sort by:date relevance

Information

  • Contact:
  • About
  • Press
  • Advertising
  • Videogum RSS Videogum RSS XML Icon

Staff

Founder/Editor-In-Chief
Scott Lapatine
Senior Editors
Gabe Delahaye
Lindsay Robertson
Executive Editor
Amrit Singh
Technology & Operations
Jim Jazwiecki
Angela Williams

Facebook logo

All Videogum Posts

Logo by Guilherme Rosa

The Hunt For The Worst Movie Of All Time logo
After watching Death Sentence, a terrible movie starring Kevin Bacon as a father in search of vigilante justice directed by Saw's James Wan, Gabe embarked on The Hunt For The Worst Movie of All Time. This is his sad journey.

The Hunt For The Worst Movie Of All Time: Kangaroo Jack

As a rule, a children's movie cannot be the Worst Movie of All Time. Make no mistake, children's movies are categorically horrible, with very few exceptions, and those exceptions tend to be children's movies that are mostly for adults, i.e....

MORE »

Double Dog logo
Blogging about TV and movies isn't all fun and videogames. Every week, Lindsay or Gabe will be presented with a physical or mental challenge that tests their bravery, patience, and taste.

Double Dog: My First And Last Survivor Audition Tape

The Challenge: Despite being averse to cameras, teamwork, exotic foods, travel, haircuts, and physical exertion, I have to submit an audition tape to Survivor. The Result: As with the Saw marathon challenge, once again I find myself rocking back and...

MORE »

Friday Fight logo
Even though Lindsay and Gabe are friends, they very rarely agree on anything. Every day, they have a fight about something. On Fridays, we publish one.

Friday Fight: Golden Globes

Lindsay: the Golden Globes are even stupider and wronger than usual this year! Lindsay: Particularly in the comedy movie category Lindsay: and also the nomination for Entourage Lindsay: What does Entourage have to do to NOT get nominated? Gabe: impossible...

MORE »

You Can Make It Up logo
Gabe loves fan fiction. You Can Make It Up features his own personal alternate adventures starring some of our favorite characters.

You Can Make It Up: Verne Troyer Celebrates Christmas Eve

Verne Troyer put down his glass of egg nog and looked out the window at the falling snow. The fuzzy strains of Bing Crosby Christmas played softly in the background, as Verne Troyer's own sex tape flickered in mute on...

MORE »