Videogum Home - designed by Guilherme Rosa

 

November 14, 2008

Is The Toshiba Time Sculpture Ad Annoying Or Cool?

I imagine Time Sculpturists everywhere are hanging out in their Time Sculpture cafes drinking Absinthe (because they drink only Absinthe) and saying "(Whoever did this) totally sold out to the man.":

Remember when the "swing" Gap ads from the '90s were really cutting-edge, but we can, like, make them with our cellphones now or whatever? Time sculpturists might want to start worrying. And drinking less absinthe. (Via Stereogum.)

Posted by Lindsay at 2:45 PM in ,
Tags:  |




8 Comments

randi

i can't believe 200 cameras were wasted on this.

Posted by: randi profile link at 11/14/08 2:47 PM | Reply
Score = 0 Vote up Vote down
Funtastik

you have to admit that is pretty cool. of course it will look outdated in ten years, because everything involving special effects looks outdated in ten years, but it's fun to see the envelope pushed.

Posted by: Funtastik profile link at 11/14/08 2:53 PM | Reply
Score = 1 Vote up Vote down

it looks outdated by the end of the commercial.

Posted by: y at 11/14/08 3:46 PM | Reply
Score = 3 Vote up Vote down

had this been a sony bravia commercial, this would have been an entirely different post.

Posted by: shayne at 11/14/08 4:02 PM | Reply
Score = 0 Vote up Vote down

I really liked the music.

Posted by: Mike at 11/14/08 4:05 PM | Reply
Score = 0 Vote up Vote down

Wasted? Outdated? The effect is really well executed, though aesthetically uninteresting. That took a lot of work to think up a new way of using a dated, one-trick-pony, commercial effect. (Nerd alert) When the "Time Track®" effect was first being used, it was only a 180 degree grouping of still cameras and now we're seeing a 360 degree collection of high-res video cameras(they saved the money on wardrobe; concept development) pointed AT each other, requiring a ton of work in post production to paint them out. Also, someone fucked up because the dude in the purple who bounces the basketball DOESN'T HAVE A SHADOW.

Posted by: Jeff at 11/14/08 5:40 PM | Reply
Score = 0 Vote up Vote down

I read about how they made it, and the nerd in me says that it's cool. But seriously, spend all that money to film hipsters throwing shit and jumping? That annoys me.

The song is also tight.

Posted by: Str8MurdaSon at 11/14/08 9:35 PM | Reply
Score = 0 Vote up Vote down

Str8MurdaSon, YOU'RE a hipster who throws shit and jumping.

Posted by: french tickle at 11/16/08 12:55 AM | Reply
Score = 0 Vote up Vote down

Leave a comment


Staff

  • Founder/Editor-In-Chief: Scott Lapatine
  • Senior Editor: Gabe Delahaye
  • Executive Editor: Amrit Singh
  • Sales: Angela Williams

Info

Contact

The Hunt For The Worst Movie Of All Time logo
After watching Death Sentence, a terrible movie starring Kevin Bacon as a father in search of vigilante justice directed by Saw's James Wan, Gabe embarked on The Hunt For The Worst Movie of All Time. This is his sad journey.

The Hunt For The Worst Movie Of All Time: Crank

I know that there is still some confusion about how The Hunt works, as evidenced by numerous comments each week, and I suppose that I am doomed to keep explaining the rules, ))<>((, since we will inevitably have new readers...

MORE »

Double Dog logo
Blogging about TV and movies isn't all fun and videogames. Every week, Lindsay or Gabe will be presented with a physical or mental challenge that tests their bravery,patience, and taste.

Double Dog: I Took A TV Bus Tour Alone In A "Just Jack" Tshirt

The Challenge: I had to go on a 3.5 hour bus tour of totally random TV and film locations in New York City. Alone, and wearing a specific ridiculous tshirt. And I had to find someone to take my picture...

MORE »

Videogum Movie Club logo
Let's all go to the movies, and let's all see the same movie, and let's discuss it here.

The Videogum Movie Club: Transformers: Revenge Of The Fallen

WHAT was THAT? Going into Transformers 2 this weekend, I had every expectation that it was going to be loud, stupid, and very very long. But for the first 30 minutes or so, I was on board. Sure, it was...

MORE »

You Can Make It Up logo
Gabe loves fan fiction. You Can Make It Up features his own personal alternate adventures starring some of our favorite characters.

You Can Make It Up: A Little Boy Tries To Give Cameron Diaz A Yellow Rose

The little boy asked his mother if she would take him downtown where they were filming a scene for Cameron Diaz's new movie, The Cougar Trap, and she told him that she would if he finished his homework, and wouldn't...

MORE »