Do You Ever Get That Not-So-Fresh...Beaver?

Australians are the BEST. After months of complaints over Kotex's "U" commercials, which started running down there in March, the authorities have decided not to ban the series of ads that feature an unnamed animatronic beaver who accompanies her human protagonist to beauty appointments, helps her choose men, and gets all excited when presented with the gift of Kotex tampons. Because it's supposed to be a vagina, get it?

Hahaha, can you imagine that running in the States? Was it the inspiration for the Steve Carell Beaver movie? But this was the best part of Ad Age's report on the un-banning of the beaver ads:

The success all make sense when you realize the creative idea was based on sound research. As the article details, Kotex research found that 90% of woman name their vaginas and that "beaver" was among the 181 names logged.

What? That can't be true! And, if so, Australian women are such a mystery! But I have to know: what were the other 180 names? I know this is a stretch, but if anyone out there works in the research department of Kimberly Clark's Pacific Rim branch, please send them to me! (That's my personal email address, to spare Gabe the mental trauma.)

This has been really fun and video-related, guys. (That's what she said.)

Posted by Lindsay at 2:00 PM in Commercials
Tags: Beaver | Tampons | That's What She Said

8 Comments

I did an unofficial survey and found that 90% of women call bullshit on that statistic.

Posted by: kittenpants at 11/12/08 2:22 PM  | Reply
Score = 0

The beaver looks a lot like the gopher from Caddyshack. I expected the music to be "I'm Alright" by Kenny Loggins.

Posted by: kittenpants at 11/12/08 2:25 PM  | Reply
Score = 1

Quick warning, ladies. I know a certain Turkish mayor who will not hesitate to sue you if you name your vagina Batman.

Posted by: filtow at 11/12/08 2:26 PM  | Reply
Score = 5

Don't know if this is happening to anybody else, but the site is doing that weird thing it does sometimes where it cuts out after a particular post. I can't see anything before the "So I Think This Kid Can Dance" entry.

Posted by: Pella Marsh at 11/12/08 2:38 PM  | Reply
Score = 0

Thanks - it should be fixed now!

Posted by: Lindsay  in reply to  Pella Marsh's comment at 11/12/08 3:12 PM  | Reply
Score = 0

That's ironic. I actually named mine "Kimberly Clark's Pacific Rim."

Posted by: bd at 11/12/08 3:14 PM  | Reply
Score = 2

wow, does that mean the white guy gets the girl while the black guy "gets the beaver?"

well played australians...

Posted by: ww at 11/12/08 8:02 PM  | Reply
Score = 1

I thought the more obviously disturbing point was that the beaver is openly sunning itself on a beach towel... but I guess that's the joke.

Waiting for the sequel featuring lady & clam. Ewww.

Posted by: Rich  in reply to  ww's comment at 11/13/08 2:03 AM  | Reply
Score = 0