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May 11, 2009

Cheemo: The Creepy Pierogi That Transcends Ethnicity

This '80s commercial for Cheemo brand extra-slimy pierogis has a very obvious subconscious takeaway: people from all cultural stereotypes love them, even uptight old rich ladies!:

"Goodness, they're slimy." If anyone out there is an aspiring commercial director, this one is a prime illustration of the role BACKGROUND MUSIC plays in not making your product seem like something that's going to kill people.

Posted by Lindsay at 12:30 PM in
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8 Comments

that dude's mullet was NICE

Posted by: bly at 05/11/09 12:49 PM  | Reply
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Speaking of going to kill people: the Ukrainian woman who walks into frame at 0:20. What do you call that? Crazy eyes?

From their website: "Heritage Frozen Foods Ltd. now produces enough CHEEMO perogy every year to circle the world."

Posted by: Punky Brewster profile link at 05/11/09 1:06 PM  | Reply
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ahaha she is like that guy/girl/thing in the Winky's scene of Mulhulloand Drive.

Posted by: Elliot profile link  in reply to  Punky Brewster's comment at 05/11/09 11:31 PM  | Reply
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Oh shit, don't remind me. My Russian grandmother used to make those all the time on Easter. After seeing that japanese movie "Dumplings" I can't look her in the eyes anymore.

Posted by: Ana profile link at 05/11/09 8:19 PM  | Reply
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the Girl on the box for the pierogies looks like she is taking a dump.

Posted by: Bad tings ah gwan profile link at 05/12/09 12:57 AM  | Reply
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Pierogies for a teatime snack?? Lady, you're doing it wrong.

Posted by: Ashley profile link at 05/12/09 4:12 AM  | Reply
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I saw Cheemo perogies in the store today and thought of Videogum.

Posted by: aniktwo profile link at 05/13/09 8:23 PM  | Reply
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I think the funniest part of this commercial is the sound of the first lady swallowing at 0:04 right before she speaks.

Posted by: Elvis vs. Shark profile link at 05/14/09 11:48 PM  | Reply
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