The Fling: For Girls Who Like Their Candy Bars "Naughty"
Introducing The Fling, a new "shimmering" "finger" chocolate bar with a pink wrapper. It's Mars's first new candy bar in 20 years, the wrapper says "pleasure yourself," and this is the creepy commercial they're running for it. Gross:
Hopefully women won't respond to this transparently targeted campaign and The Fling will become the Zima of candy bars. (Via AdRants.)
Posted by Lindsay at 12:30 PM in Ad Wizards, Backlashes, Commercials
Tags: Candy | The Fling
Tastes like vagina.
Score = 14
The Fling looks gross!
However, Zima is the beverage of KINGS, along with crystal clear pepsi and TAB.
Score = 6
That just made me think of Marianne Faithfull.
Score = 4
You can't eat low-calorie shit unless you're a woman! Keep it in mind, gentlemenz! Real Men Don't Eat Vegetables!
Score = 6
What is this saying? That we should "finger" ourselves with "naughty" chocolate bars instead of engaging in anonymous fitting room sex?
Score = 9
Oh girrrrl, I always get excited for specific chocolate bars to meet my needs. Like Neutrogena smelling like grapefruit now (thanks for solving my problem Vanessa Hudgens, I hate it when my acne soap smells like acne soap!), giggling over tampax while landscaping and hanging out with my bestie - Ms. Sassy Beaver! Let's go shopping!
Score = 19
I'm gonna have mine with a side of cosmo flavored yogurt!
Score = 15
It occurs to me that by marketing this towards women Mars is effectively cutting their candy demographic in half. Is this a stupid move, or do they know something I don't?
Score = 5
Great. Now what am I supposed to do with this vibrator I got my wife for her birthday?
Score = 21
Dip it in low-calorie chocolate, DUHHHHHHHHHH
Score = 22
If you notice the guy wasn't in the girl's fitting room. I almost didn't notice that.
Score = 3
i can't wait until they figure out how to make this thing vibrate.
Score = 7
It doesn't need to vibrate, it just needs to be able to stay hard for longer than five minutes
Score = 5
No mention of how they made the "finger" SHIMMER? Like, put actual edible glitter in the candy bar so us ladies would go all "oooooh shiny" when we see it?
Score = 2
I have issues with eating anything that is described as a "finger."
Score = 1
What about Butterfinger? What about that?
Score = 14
They qualify it with "butter." Or something.
At any rate "with under 85 calories per finger" is not an appetizing statement.
Score = 3
They should just call it Penis. Nummy!
Score = 6
I currently work at a booze store, and there is this new series of wine coming out called "Strut" that features women's legs on the label and titles such as "Well-Heeled White" "Chardonistra" and "Red Over Heels".
I am almost certain that the popularity of "Sex and the City" has convinced old men with suits that what women want is a shallow BUT CLASSY portrayal of sexuality on all their gender-targeted products. That is the new thing that women look for they are shopping.
Score = 6
is this the candy that's supposed to make your poo sparkle??? because i'm sure there's a HUGE niche market for that...
not saying I know. just saying I've HEARD.
Score = 4
I guess it's wrong but I would totally buy poo-sparkling candy. I mean, if only for experimental purposes. That would be a better selling point than sex candy.
Score = 2
That's a candy bar? It looks like something else to me. . . .
Score = -3
explain to me this magic candy company, if shes in a differnet stall how did she pull down his pants.........lawyer'd
Score = 2
If you look again I think it's his own hands pulling down his pants
Score = 1
from a blog:
"Apparently it also shimmers from some special FDA-approved mica but I didn’t even know it had a shimmer until I read that on the Fling website. Maybe I need to eat my chocolate outside in the sunshine next time."
Score = 1
Eating a chocolate bar while trying on clothes you're never going to buy is probably one of the reasons you're alone, lady.
Score = 7
Is that Jane Krasinski's voice?!?!
Score = -1
It looks like he's wearing Gs.
Score = -1
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Score = 0