In the final publicity rush before Watchmen comes out on March 6th, word about the movie is being put on the street via these promotional blue condoms (via WatchmenComicMovie.com). On the inside it says “We’re Society’s Only Protection,” because of superheroes, and the condom is blue because of Dr. Manhattan’s penis, and this exists because someone is an idiot.

Is this the worst promotional item ever?

No. It is the second worst promotional item ever. The number one worst promotional item ever is still the Blindness promotional dilation glasses. That shit was bonkers.

But this is definitely very ridiculous. Alan Moore, who has notoriously resisted any movie adaptations of his work, is rolling in his grave right now. He killed himself because he heard about these condoms, and now he’s rolling in his grave because he’s still mad about it. I’m surprised that the inside of the package didn’t say “Who’s Fucking The Fuckmen.” I’m surprised it didn’t say that inside of the package. These are such a half-backed idea that I am surprised it is not even more half-baked inside. That’s what surprises me.

Talk about non-viral marketing. Get it? Sex.

Comments (17)
  1. Epic Fail
    Nerds don’t use condoms.

  2. Warner Bros.’ marketing department has gone f*cking crazy. Just who is this movie for, exactly? … Also, where can I get mine?

  3. Not promotional, but via Thighmaster’s Twitter (yeah…) here’s Night Owl Dark Roast Watchmen Coffee.

    http://www.organiccoffee.com/Nite-Owl-Dark-Roast/M/B001O2KSZA.htm

    “What better name for the quinessential (sic) caffinated (sic) beverage when served in the context of nocturnal crime-fighting? In truth, this is 100% organic specialty coffee from WATCHMEN unit photographer Clay Enos and his Organic Coffee Cartel.”

    God I hope for Clay’s sake his middle name isn’t Patrick or Peter.

  4. how can you possibly find fault with a blue condom as a promotional gimmick? that’s awesome.

  5. I’m going to wear mine to the movie.

  6. Selena  |   Posted on Feb 18th, 2009

    At least it’s not a yellow happy face condom with a drop of blood on it…

  7. Yeah Gabe I’m usually behind you 100%, but you’re wrong on this one. The Watchmen condom may be RIDICULOUS, but it’s ridiculous in that way that makes me really, really happy.

  8. I’m willing to bet there’s a correlation between people who would by that and people over 20 who have never had sex.

  9. And just maybe might there be a correlation between adults who are incredibly excited for a comic book movie to come out, and adults who don’t have many sex partners?

    Not that correlation is causation. But hey, correlation.

  10. Sweet, I hope these condoms come with “I did it twenty minutes ago” stickers!

  11. I guarantee that some marketing intern was asked to come up with a bunch of random ideas, and just for shits ‘n giggles, put down “Dr. Manhattan blue condom”. Goes to show that the craziest idea will usually get made.

  12. Well, these are obviously condoms for superhero fans, and so they come in three sizes-

    Small, extra small, and “what the fuck do you need me for?”

  13. goatboy slim  |   Posted on Feb 19th, 2009

    These are obviously aimed towards those guys who carry condoms around in their wallet like some magic talisman, a kind of “if I build it, I will come” hopefulness. Not that I would know anything about that, of course.

  14. Zincoxide  |   Posted on Feb 19th, 2009

    Better blue than red!

  15. if it makes you laugh, then it’s a good promo i’d say

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