Jason Kottke was watching The Family Guy on TBS the other night when he witnessed what has to be the worst advertising strategy ever employed by a network. During the actual show, redneck comedian Bill Engvall popped up in what looked like a normal annoying lower-third ad, but then took out a remote and paused The Family Guy while he shilled his new show:

“How cool is that? I can stop and start any show I want.” It’s like he’s asking to be beaten with that remote. I’m trying to imagine the type of person who would not be thrown into a fit of rage by this insult to the viewing audience, and all I can come up with is: “A very lonely person who thinks Bill Engvall is really talking directly to them.” We can’t allow this — please boycott Bill Engvall’s show. Just kidding, nobody is going to watch it, but don’t, like, accidentally watch it. This cannot become a thing.