Someone has laid a finger on Seth Green’s BUTTERFINGER®. Nestlé USA today announced the launch of “Dude, Where’s My Bar?” an innovative online narrative game for consumers to help solve the mystery surrounding the October 2 theft of Green’s vintage Butterfinger bar. The “lite” alternate reality game starring Seth Green will call upon the clever, irreverent thinking of Butterfinger fans, as they compete to find and solve clues that could lead to the return of Green’s missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth $10,000.
Green, a lifelong Butterfinger fan, was announced recently as the official Butterfinger Mouthpiece, in conjunction with the brand reintroducing its tagline “Nobody’s Gonna Lay A Finger On My Butterfinger.” Green collaborated with Butterfinger to produce “Dude, Where’s My Bar?” using comedy and the real world as a platform. Dubbed an “alternate reality game lite” (ARGL), DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Green and the one-and-only iconic candy bar brand. “Dude, Where’s My Bar?” combines the innovations of a multi-platform narrative game with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart Pankin and Jon Wellner.
In a word: DUH.