Introducing The Fling, a new “shimmering” “finger” chocolate bar with a pink wrapper. It’s Mars’s first new candy bar in 20 years, the wrapper says “pleasure yourself,” and this is the creepy commercial they’re running for it. Gross:

Hopefully women won’t respond to this transparently targeted campaign and The Fling will become the Zima of candy bars. (Via AdRants.)

Comments (29)
  1. Tastes like vagina.

  2. Selena  |   Posted on May 21st, 2009

    The Fling looks gross!

    However, Zima is the beverage of KINGS, along with crystal clear pepsi and TAB.

  3. caractacus  |   Posted on May 21st, 2009

    That just made me think of Marianne Faithfull.

  4. You can’t eat low-calorie shit unless you’re a woman! Keep it in mind, gentlemenz! Real Men Don’t Eat Vegetables!

  5. What is this saying? That we should “finger” ourselves with “naughty” chocolate bars instead of engaging in anonymous fitting room sex?

  6. Oh girrrrl, I always get excited for specific chocolate bars to meet my needs. Like Neutrogena smelling like grapefruit now (thanks for solving my problem Vanessa Hudgens, I hate it when my acne soap smells like acne soap!), giggling over tampax while landscaping and hanging out with my bestie – Ms. Sassy Beaver! Let’s go shopping!

  7. I’m gonna have mine with a side of cosmo flavored yogurt!

  8. It occurs to me that by marketing this towards women Mars is effectively cutting their candy demographic in half. Is this a stupid move, or do they know something I don’t?

  9. Great. Now what am I supposed to do with this vibrator I got my wife for her birthday?

  10. If you notice the guy wasn’t in the girl’s fitting room. I almost didn’t notice that.

  11. i can’t wait until they figure out how to make this thing vibrate.

  12. No mention of how they made the “finger” SHIMMER? Like, put actual edible glitter in the candy bar so us ladies would go all “oooooh shiny” when we see it?

  13. I have issues with eating anything that is described as a “finger.”

  14. They should just call it Penis. Nummy!

  15. I currently work at a booze store, and there is this new series of wine coming out called “Strut” that features women’s legs on the label and titles such as “Well-Heeled White” “Chardonistra” and “Red Over Heels”.

    I am almost certain that the popularity of “Sex and the City” has convinced old men with suits that what women want is a shallow BUT CLASSY portrayal of sexuality on all their gender-targeted products. That is the new thing that women look for they are shopping.

  16. is this the candy that’s supposed to make your poo sparkle??? because i’m sure there’s a HUGE niche market for that…

    not saying I know. just saying I’ve HEARD.

  17. That’s a candy bar? It looks like something else to me. . . .

  18. explain to me this magic candy company, if shes in a differnet stall how did she pull down his pants………lawyer’d

  19. rachel  |   Posted on May 22nd, 2009

    from a blog:

    “Apparently it also shimmers from some special FDA-approved mica but I didn?t even know it had a shimmer until I read that on the Fling website. Maybe I need to eat my chocolate outside in the sunshine next time.”

  20. Eating a chocolate bar while trying on clothes you’re never going to buy is probably one of the reasons you’re alone, lady.

  21. swap  |   Posted on May 22nd, 2009

    Is that Jane Krasinski’s voice?!?!

  22. Fulano de Tal  |   Posted on May 26th, 2009

    It looks like he’s wearing Gs.

  23. hi mate

    very good post i love it… check my website you might like it ;)

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