This ’80s commercial for Cheemo brand extra-slimy pierogis has a very obvious subconscious takeaway: people from all cultural stereotypes love them, even uptight old rich ladies!:

“Goodness, they’re slimy.” If anyone out there is an aspiring commercial director, this one is a prime illustration of the role BACKGROUND MUSIC plays in not making your product seem like something that’s going to kill people.

Comments (8)
  1. bly  |   Posted on May 11th, 2009 +2

    that dude’s mullet was NICE

  2. Speaking of going to kill people: the Ukrainian woman who walks into frame at 0:20. What do you call that? Crazy eyes?

    From their website: “Heritage Frozen Foods Ltd. now produces enough CHEEMO perogy every year to circle the world.”

  3. Oh shit, don’t remind me. My Russian grandmother used to make those all the time on Easter. After seeing that japanese movie “Dumplings” I can’t look her in the eyes anymore.

  4. the Girl on the box for the pierogies looks like she is taking a dump.

  5. Pierogies for a teatime snack?? Lady, you’re doing it wrong.

  6. I saw Cheemo perogies in the store today and thought of Videogum.

  7. I think the funniest part of this commercial is the sound of the first lady swallowing at 0:04 right before she speaks.

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