Eminem’s new music video premiered on Cinemax (huh?) this weekend, you guys.

Yikes. There was a time earlier in his career when Eminem used violent imagery and horror-fantasy to express pent up rage with a world that was leaving him behind. Trapped in a loveless marriage in a city that was crumbling after a seemingly disastrous childhood, all fed into his aggressive writing, and his aggressive writing seemed to tap perfectly into the adolescent rage of his fans. But, um, now he’s just a really famous dude living in a really giant mansion, and I know that some wounds never heal, but Jesus Christ, what does a song about blacking out and murdering everyone in a McDonalds (as the CHORUS!) have to do with anything?

I also like that he still slips in references to Hannah Montana and Kim Kardashian. You know, for the kids.

Comments (32)
  1. justthecrust  |   Posted on May 4th, 2009

    Awww…somebody wants to be Aesop Rock.

  2. mixed feelings. I definitely like the imagery. Everything else is kinda horrible.

    I noticed this in an earlier song, but wrote it off as an anomaly, but Eminem seems to be obsessed with using this weird sort of Caribbean accent now.

    • I like the accent in “We Made You”

      Because that song is ridiculous. This one’s just confusing. Like he’s a mass murderer now?! And if you’re going to hold the knife at the sharp edge, not so tight, Em!!

  3. I don’t know Em, Reh Dogg did the tourtured soul in the woods better.
    Tell me whhhhyyyyyyy, why must I cryyyyyyy.

  4. Anyways  |   Posted on May 4th, 2009

    Judging by the shaky cam night vision camerawork, Eminem would also like you to know he just watched The Blair Witch Project.

  5. Hmmmm. Eminem might be rich, but he still can’t afford a shirt. Also, for someone who lives in a mansion, he sure likes the woods:
    http://www.youtube.com/watch?v=egaLLElOQks

    Just saying.

  6. Hum. It’s a ridiculously well-made video, and I guess I’m glad he’s found a new niche, and now that he’s finally gone over the top (i.e. slaughtering everybody in sight, instead of just his ex-wife), he’s actually less disturbing than he used to be, but also, yeah, less interesting, and also “I guess I mussa KEEL’D um, KEEL’D um” is an incredibly weak hook.

    But-also-but-also-furthermore, isn’t he a lot more handsome in this video? Now that he’s no longer the Platinum Blond Man? Is it wrong of me to notice this?

  7. booferama  |   Posted on May 4th, 2009

    I’m just going to assume this is an awesome Matchbox 20 cover and move along. To quote Peggy Noonan, “Some of life has to be mysterious.”

  8. lord kook  |   Posted on May 4th, 2009

    ICP just called : they want their song back

  9. lord kook  |   Posted on May 4th, 2009

    ICP called : they want their song back.

  10. Hey? M&M? thanks for further proving your irrelevance.

    Mainstream hip-hop is flatlining.

  11. Hostel 2?? — More like »Another Gay Torture Porn Movie 2« (which I would prbly want to see)

  12. Jimmy James  |   Posted on May 4th, 2009

    Wow. This song fucking sucks.

  13. ampac  |   Posted on May 4th, 2009

    why can’t white people see that eminem is crap? i know he used to be somewhat ok before but seriously you can’t excuse this level of fail. can somebody point out to me what’s appealing/groundbreaking about this?

    • Because we like the music but are afraid of all those angry black people.
      Thanks for lumping all white people together!

    • nope  |   Posted on May 4th, 2009

      Also, where did you even get that idea from? 100% of the comments on here have been negative.

  14. Kelly  |   Posted on May 4th, 2009

    It’s about time rap utilized Wings’ “Jet.”

  15. Eminem fucking sucks, he is and always will be the worst.

  16. Shinee  |   Posted on May 4th, 2009

    Hidden due to low comment rating. Click here to see.

    • Ah, my favorite sort of angry comment. The “if you hate it so much, why do you look at it” argument combined with the “you don’t like it because you’re jealous” argument.

      My response: Of course we’re jealous. I’d love it if record executives came up to me and said “Hey, Dafs, write an awful song and we’ll give you millions of dollars.” WILL DO, HYPOTHETICAL EXECUTIVES.

  17. lorelaikillmore  |   Posted on May 4th, 2009

    Em, sweetie, we got it. You’re not fat anymore. Now go put on a shirt, ‘kay?

  18. I’m not a fan of the song itself, but the video was actually pretty good looking…

  19. Chris  |   Posted on May 5th, 2009

    Oh, it’s 3 a.m. in the morning.

  20. They should compare this to Asher Roth instead of him to Eminem because this sucks. Unfortunately Eminem will ten times more than Asher Roth this year.

  21. Really  |   Posted on May 5th, 2009

    Most of you on here need to brush up on your pre-2000 Slim Shady. To compare him with Aesop and Cage? “Bought Cages’ tape, opened it and dubbed over it.” There is a reason why they are still underground and Slim has been mainstream for how long now? As for the genius who wrote this little summary for the video, how about you mention his word play? Or how he isn’t on that radio, lollipop music? Couldn’t even acknowledge that he is back in rare form? I mean, you don’t dissect the song properly. He mentions Mcdonalds one time before the chorus begins and that’s it. Yet you say it is the chorus? Did you even listen to the entire song? A man that has revived a music genre, and you don’t have a clue. Can I have your job?

  22. What’s he done to his voice? Either he was off his face when he recorded this or he’s changed his vocals (or both). He sounds different to what he used to and unfortunately it’s not a change for the better IMO…

  23. Thank you for the Hudsucker Proxy reference! It saved me from gouging my eyes out after that video.

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