
Recently, Republican candidate for President of the United States of America, Mitt Romney, adopted the beloved slogan of the fictional high school football team from Friday Night Lights, the Dillon Panthers, as his own. He can be seen kiss-slapping a banner of the slogan just before heading out onto the Colorado stage for the last debate, just like the Dillon Panthers would do before a game, and the slogan is also on his Facebook page. Obviously, this is some bullshit. Who is he even supposed to be, anyway? He’s OBVIOUSLY not Coach Taylor. Obviously. That is so obvious. Coach Taylor isn’t one of these slick-talking, Paulie Walnuts hair-having businessmen with summer homes and country clubs. That’s more Buddy Garrity’s thing. Coach Taylor takes care of his family, and that’s enough. (His players are also his family, he takes care of them, too.) He doesn’t talk a lot, but what he says, that shit is on point. You would never see Coach Taylor making this “47 percent” gaffe. And if he was in a Presidential debate, he sure as hell wouldn’t LIE ALL OVER THE PLACE and pop his EYEBALLS OUT OF HIS HEAD. If he was in a Presidential debate, Coach Taylor would get up there and he would sigh and scrunch his eyes up in that way coach does, and he would say “I don’t even want to be here tonight, but I figured y’all deserved the honest truth.” And you know what? Coach would probably lose the debate and the election even though he’s the best man for the job because the town never understands coach. And then Mrs. Taylor would wrap her arms around him and maybe they would open a bottle of wine or have a nice cold beer. Mitt Romney doesn’t even drink! But, so, OK, Mitt Romney isn’t Coach Taylor. Who else then? TIM RIGGINS? Don’t make me laugh. On charisma and sexual appetite alone, that’s not possible. He probably doesn’t even want to be Matt Saracen, because Matt Saracen is poor. He’s not Landry, obviously, because just the name Crucifictorious is probably a sin. Wait, no, I have got it. Do you know who Mitt Romney is? He’s J.D. McCoy’s fucking dad. That’s who he is. And do you know who J.D. McCoy’s dad is? He’s the one who RUINED THE DILLON PANTHERS and he’s the reason WE STOPPED SAYING “CLEAR EYES, FULL HEARTS, CAN’T LOSE.” We’re the Dillon Lions now. And we say different stuff. Fuck the Panthers anyway. (Via Salon, HyperVocal.)
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But he’s got this badass behind him:

I was a finance major in college (LADIES) and I feel like I had a lot of classes with business school douchebags who would totally be best bros with Paul Ryan. He is exactly the guy I made fun of to all my non business major friends (read: 99% of my friends in college).
This guy knows what you’re talking about
You think he’s listening to Rage Against the Machine in those earbuds?
I got 20 bucks on Muse.
AAAAAHAHAHAHAHAHHAHAHAHAHAHAHAH HAHAHAHAHHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHA Oh god I needed that. Heimaey, you’re a gentleman and a scholar.
Related: Anyone else drunk watching the VP debates? I have my bottle of Johnny Walker at the ready!
I saw a nutso JW commercial once and every time I describe it people look at me like I’m a crazy person, and I just now found it on the youtubes. Watch it while you enjoy your Johnny Walker. http://www.youtube.com/watch?v=1NH35waex4s
You’re welcome.
Johnnie Walker is the WORST liquor you could have chosen. It sends too many mixed signals! If you’re a democrat, you’re probably drinking red label, and if you’re a Republican, there’s a good chance you’re drinking blue label. What kind of sense does that make?!
Plus all the cat killing. Ugh.
I’m drinking Knob Creek like an American.
YW !!!
I’m having dinner with friends so I’ll miss it, but I will be imagining you getting trashed!
Really feel like we’re just reaching for excuses to attack Romney at this point.
really feel like romney’s just reaching for any attempt for emotional resonance with an audience that he’s now literally borrowing the resonance of a popular heartland-esque TV show, probably on the advice of a marketing major.
Yuuuup, no possibility that he chose that because it actually means something to him.
your sarcasm accidentally came out as the truth.
i just find it distasteful either way. someone running for president using a TV slogan as their own is just way too post modernist / late state capitalism for me. it’s just tacky and gauche.
“that’s too post modernist for me”
I mean, I don’t like it either, but really?
when thinking about how he’s using a fictional reality to underpin his also fictionalized political campaign and platform, and how he’s purposefully using a show that everyone would probably agree highlights aspects of americana- and aspects of americana that he himself is not derived from- yeah, that’s post-modernist to me. sorry if my academia underpants are showing.
no, it just sounded kinda pretentious.
Simpsons did it.

Or should I say, Simpson-Bowles did it…
*spikes the football
I’ve been reading Videogum for a long time now, and this is probably one of the funniest things I’ve ever read here. Thank you Gabe.
Yes! I was just writing the same thing! I haven’t commented in ages, and I had to sign in and comment just because this is so incredible. Wow, Gabe. Kahdooz!
Also, straight up FUCK JD McCoy’s dad. Eat a bag of dicks, Mr McCoy. Ugh, still hurts.
He IS J.D. McCoy’s fucking dad! Holy smokes. Get Gabe in the pundit ring.
Taxes forever.
Let’s be honest, this is an obvious ploy for a large donation from Buddy Garrity. Money better spent on books for the school, y’all!
Wait, do Presidential candidates typically change their slogans a month before the election? I feel like that’s not allowed.
He was going to go with “Very niiiice, how much?” But he didn’t want to seem soft on immigration.
“My wiiiives”
If politicians were seasons of Friday Night Lights, Mitt Romney would definitely be season 2.
I started watching FNL because Gabe is always talking about it but I couldn’t get past the middle of season 2. I’m thinking about getting back into it. Can I just skip season 2 altogether or will I miss something?
Yeah, you can skip season 2 (but if you watched the first half, you might as well continue because it’s short and the second half is better). The show pretty much treats it as if the second season doesn’t exist.
This is probably the the one thing he’s done that’s offended me the most. Ugh, I wish Mrs. Coach would just show up at the boosters club meeting and out J.D. McCoy’s Dad Romney about how he wants to take away their state championship rings, only in this case the rings are healthcare or gay marriage certificates or something and the boosters club is the AMERICAN ELECTORATE. Also Paul Ryan is Wade Aikman and Biden is obviously Buddy Garrity.
all this and it’s likely that the lights on Friday night will be turned off when Romney cuts their funding.
Clear eyes. Full hearts. Billionaire tax cuts.
Mitt Romney is personally responsible for the Landry kills a guy storyline.
Are you telling lies on my field, son?
Marry me.
well, since a core theme of the show was the crushing of civil society and equal opportunity by the petit bourgeios, perhaps thats why romney thought it was so relevant to his interests.
It would have been better if he had imitated Ned Stark. I’ll let you guys figure out why.
Because, Winter?
That, and his head being brought somewhere away from the rest of him.
It’s J. Street not Wall Street!
Romney is gerrymandering the districts to make us all Dillon Panthers!
OMGFUCK THAT!
Paulie Walnuts references are why I keep reading this site.
Hey it looks like the creator of FNL agrees with Gabe! He has asked Romney to disassociate himself from the phrase. He wrote him a letter!
http://www.indiewire.com/article/television/peter-berg-challenges-mitt-romneys-use-of-a-friday-night-lights-catchphrase