Hey kids! Do you want to hear the “F” word? Do you want to see bras and drinking? Well, you’re in luck! The new Adventureland red band trailer has an unusual marketing gimmick: making sure the viewer knows, under no uncertain terms, that this movie is naughty and not something your parents would want you to see. They even explain what “red band” means:
That last line doesn’t even make sense except to be “look at me, I’m gross.” But I guess “look at this movie, it’s gross” is the marketing plan. And I will admit that despite the fact that it still uses teen-movie-trailer-cliche “Blister In The Sun,” I do want to see this movie more now than I did when I saw the regular trailer. But not because I want to see bras.