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I don’t understand why giant corporations are always trying to come up with new marketing techniques when the one true marketing technique already exists. You get a great story about a black man reading a yearbook at his white grandfather’s bedside in the hospital, who then leaves to pawn his jewelry because his grandfather needs “SHAKE, BOOK, DU RAG” and then discovers that he can pay for everything with the chains around his neck. “I believe THIS will take care of that pesky gasoline bill.” Then the man returns to the hospital without any of the requested items, not even BOOK, but that’s not important anymore because and the hospital bill is so expensive they could only afford to write it out in crayons. Match a drama like that up with a catchy song and it’s like, ZAP, you are in business. It doesn’t have to just be a predatory lending business built on the exploitation of racist stereotypes, either. It could be Pepsi. “Get a Pepsi, buy it new, or old, gauranteed they cold.” Pepsi. (Thanks for the tip, Erin.)
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What?! Check out 0:48. He brings that old white guy EVERYTHING on the list. The man comes through.
You’re right!
Although, I still don’t see “Du Rag” anywhere. Not that the grandpa needs it. He has a perfectly good Kangol.
I assumed the “Du Rag” was in the little flat package on top of the book. They come in these little flat packages, like shower caps.
Gabe, had you prematurely built this post atop similar constructs of racist stereotypes lending themselves to the idea that a young black gentleman would not recognize the wants of shake or book from a much older, whiter gentleman?
you’re right, though…du rag is just dumb.
Don’t be ridiculous. Not bringing the older white gentleman “SHAKE, BOOK, DU RAG” has nothing to do with race. It’s just plain forgetfulness.
I’m glad Sal Lupo finally got his shake book du rag.
you’d think after all that he could at least give the old man his own milkshake