In the final publicity rush before Watchmen comes out on March 6th, word about the movie is being put on the street via these promotional blue condoms (via WatchmenComicMovie.com). On the inside it says “We’re Society’s Only Protection,” because of superheroes, and the condom is blue because of Dr. Manhattan’s penis, and this exists because someone is an idiot.
Is this the worst promotional item ever?
But this is definitely very ridiculous. Alan Moore, who has notoriously resisted any movie adaptations of his work, is rolling in his grave right now. He killed himself because he heard about these condoms, and now he’s rolling in his grave because he’s still mad about it. I’m surprised that the inside of the package didn’t say “Who’s Fucking The Fuckmen.” I’m surprised it didn’t say that inside of the package. These are such a half-backed idea that I am surprised it is not even more half-baked inside. That’s what surprises me.
Talk about non-viral marketing. Get it? Sex.