Photos
You know how we’ve always had that wish that the paper industry would be doing so poorly that it’d stoop to half-baked ideas like packaging normal paper in a box with the Dunder Mifflin logo on it and marking the price up in the hopes that it will make The Office-loving consumers excited about using paper again, even though the paper is otherwise completely normal and computers exist? Well, our wish has been granted! You can now purchase Dunder Mifflin brand paper from the Staples-owned paper supplier Quill.com, which describes it as “20 lb, 92 bright copy paper — 100% fun!” Haha, SOUNDS FUN! From the Wall Street Journal:
The Dunder Mifflin deal is an example of “reverse product placement.” For decades, marketers have worked to embed their brands in the plots of TV shows and movies as a way to stand out in a crowded ad market. Nowadays, they are seeing value in bringing to life fictional brands that are already part of pop culture. That can be far cheaper than building brands from scratch.
The article also mentions that “the Dunder Mifflin packages will be emblazoned with slogans such as ‘Our motto is, Quabity First’ and ‘Get Your Scrant on,’ well-known phrases from the comedy series.” Which, we can all agree, are probably just the MOST well-known phrases from any comedy series. Those are number one and number two and then number three is something Dave Chappelle said in an opening monologue once. DUH! We all know the list. But to get back to the point: “Reverse product placement” seems like a very short-sighted but probably good enough marketing idea! The only other example of it I can think of is that Roger Sterling book, but I’m pretty sure that was and continues to be a best-seller. OH, also the time The Simpsons took over 7-Elevens? There are probably a million other examples already, but here are a few products that I really want and that I’m going to cross my fingers for forever:
- Inside, the NYT best-seller novel by Gossip Girl‘s Dan Humphrey.
- A cup of coffee from Gilmore Girls‘s “Luke’s Diner.”
- A hat or whatever from How to Make It In America, for Gabe.
- All of the inventions from when Honey I Shrunk the Kids was a TV show.
- Shoes from Adam’s shoe company on Parenthood.
- Buzz Beer, OF COURSE.
- It’s Always Sunny transforms every bar in Brooklyn into Paddy’s Pub.
And on and on and on and on and on forever! As it turns out, all of the best things are products that exist on TV and not yet in real life. RIGHT? What do you want from TV? Also all of it? HELLO? You definitely at least want a copy of Inside, I know that for sure. (Via Splitsider.)
 |
 |
You Might Also Like
 This Week In GIFs! |  This Week In Comedy: The Office Series Finale |  The Office Series Finale Drinking Game |  This Week In GIFs! |
Leave a Reply
Sign inSign in with FacebookYou must be logged in to post, reply to, or rate a comment.
“Reverse Product Placement” is responsible for something like 90% of all Ben & Jerry’s flavors.
I was in Italy a couple of weeks ago (no big deal, LADIES), and there were actually a ton of stores in Florence selling Duff beer with the logo from The Simpsons and everything. It’s no wonder the Italian economy is running so smoothly.
In Germany, they sell Skittlebrau.*
*I’ve done little to no research on this comment, FYI.
I think ALL companies should do this. Can’t wait to get me some Morningstar Farms Soylent Green Burgers.
I’m going to start selling drugs packaged with little tags that read “As Seen on the WIRE.”
Going to start with all the drugs featured in season 4.
you had me at drugs
you had me at drugs
you had me at drugs
You drugged me at hads.
got that new package, oh yeah
I kind of want retro 70′s Pawnee Parks & Rec gear.
I also hear Los Pollos Hermanos makes delicious chicken which I want to try.
I hear Heisenberg makes sick crystal which I want to try.
Snake Juice!
Kardashian home STD kits.
I agree. This was dumb. I’d down vote it if I could. Don’t know what I was thinking. More coffee!
I really believe that Inside by Anonymous (Daniel Humphrey) would be a great read. It would be so unintentionally hilarious. Plus I seem to recall references to “Charlie Trout” dying in a tragic autoerotic asphyxiation accident.
I agree. It should be prefaced with “please read with pouty face”.
Everything they ever made on Better Off Ted, please!
I’m still hoping “It’s Not Easy Being White” gets pressed on vinyl.
Why are we wasting resources putting products in and taking products out of television shows? Useless.
Why aren’t we trying to put people in television shows? Huh? SCIENCE? Where are you on the huge not being able to live inside TV crisis going on EVERYWHERE?
I have a dream. I dream of a day when I can live in Star’s Hollow or Pawnee or Albuquerque with my friends.
“Haha, look everyone! Our paper is just like that paper from the show, The Office! And this is and office! Too much, too much…”
“20 lb, 92 bright copy paper—100% fun!”
I actually would love a piece of pie from Luke’s Diner. It always looked SO GOOD. Also, I would like a Luke from Luke’s Diner. Thanks.
I will only buy this if each order comes with a hour of phone-time with Creed.
Suicide booths, duh
I used to smoke Marlboros so I could pretend they were Morelys.
Also, the only book my boyfriend owns is “God Hates Us All” “by” “Hank Moody”
does it cost extra to get a reem of paper with a watermark of Donald Duck sodomizing Mickey Mouse? (too much?)
You can order a mug from Luke’s or the Dragonfly…
http://www.wbshop.com/Gilmore-Girls/ggl,default,sc.html
Sit at your kitchen counter and ask your friend or roommate to put on a flannel shirt and backwards baseball cap. Tell them to sass you about getting off your cell phone while they pour your coffee. Then it will probably taste just like the coffee they had on the show, right?
Dan In Real Life brand pancakes
Someone should tell Herschel this is the apocalypse and he didn’t make it to heaven. Just to make him cry again.
btw I LOL’d so hard to this recap but especially to “Glenn got it wet.”
ugh wrong place to comment. today is just all wrong. I hate the holidays.
I used to get dem WMD’s, but I can no longer find them anywhere.
A Kabletown sweatshirt with some Hawthorne wipes stuffed in the sleeve.
Downvoted? Really? Is there a youtube commenter lurking around?