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BLOWING THE LID OFF: Adrants describes this Zales ad as “Ball Of String Captures Moment Of Love” (yeah, I still watched it even with that description, nullus), but as even the most hate-watchy student of chick flick classics knows, this ad is nothing but a total ripoff of a scene from Stepmom. And not just any scene from Stepmom: the most famous scene from Stepmom. The “string scene.” Let’s side-by-side this shit! I am so mad!:
(Or one-on-top-of-the-other this shit, whatevs.) Here’s the ad:
And here’s the scene from Stepmom, which is so famous and classic and gag-I-can’t-believe-this-shit-works-on-me-sometimes gross that I wrote this entire post before checking to make sure it was on YouTube, so sure was I that it definitely was. It was:
We all have our outlets. Gabe’s is watching bad movies on purpose, and mine is getting all riled up with manufactured outrage over chick flick ripping off blood diamond ads, apparently. Ad agency “The Richards Group” and Zales, you thought you’d get away with this, but no. I hope you have a Google Alert, ’cause you’ve met your Woodward And Bernstein. (Man, I feel so much better about Palinconomydepression stuff now. Everyone needs to try this!)
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One time I did this but I accidentally tied the string to tight. Long story short my ex no longer has a finger.
You know what would be even better than that commercial that ripped off Step-Mom, is if that commercial was exactly the same, yet after all that stupid effort he returns to the apartment and she says no. That would be so awesome! Also sorry to ruin your love for step-mom Lindsay but I smell a definite continuity error. If he had the whole spindle of thread without the ring on it yet in the box, how was he able to tie the end of the string to her finger and yet somehow slip the ring on the thread even though the spindle is much bigger than the ring? Think about that.
OOOOOOHHHHH GIRL GOT SERVED!
He has the ring in his hand, and he slips it onto the string sneakily while she gazes into his eyes, post-knot-tying, pre-finger-slipping. Obviously.
And I’m off to go kill myself…
one day, i’m going to encourage (force) my fiance to propose to me like this (through a series of obvious hints) and when he does so, i’m going to say, “i can’t believe I’m getting proposed to in the same way of that Zale’s commercial that ripped off Stepmom!”