Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team.
“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
Considering the fact that when it comes to XBox 360 enthusiasts, I wouldn’t even campaign to have them be in charge of the Doritos, this might not be the wisest use of Obama’s resources. The only less effective means of political advertising I can think of would be an Obama bumper sticker on the back of the Bang Bus. That would be very ineffective!