After the jump, I have posted a British television commercial for potato chips (or as they are called across the pond, lorry crisps) featuring Lionel Richie singing a parody version of his hit song “Say You Say Me.” As you will discover, it is not the original lyrics about being in love, nope, now the lyrics are about CRUNCY POTATO CHIPS! Good grief. If the ad is to be believed, Lionel Richie is a total chiphead. You might be trying to have a pleasant picnic with your friends, or ride the bus to the hospital, and here he comes, singing his song. And then he SPOILER ALERT gets thrown through a window. Now, look, I’ve never had a hit single that dads across America played in their cars on a near endless loop until Sting’s Field of Gold came out, and we all have to put food on our families, but somehow there’s something about entering your golden years and finding yourself forced to parody one of the highlights of your entire life in order to pay for your upcoming pool house renovations and/or hip replacement surgery that I find almost impossibly depressing. Chips are supposed to be about HAVING FUN, not tripping our way face-first down the stairs to death’s door while children laugh at us!

Doritos would never pull something like this. They are a gentlemen’s snack. (Via AdFreak.)

Comments (59)
  1. Nicole must be sooooo embarrassed right now. Parents are the worst.

  2. When you told me he was going to get thrown though a window, I didn’t really think he would be thrown through a window. Poor Lionel.

  3. They call them Walkers because “Lay”s means sex in Britain, guys.

    I was all prepared to think this was a cute commercial where Lionel was poking fun at himself, but you were right you were right- it started out depressing and didn’t get much better.

    Can’t we just stick to commercials with creepy men kissing miniature animals, advertising?

  4. “that’s all we need, another black guy telling us to share.”

    – that guy in the glen beck rally video

  5. And so Walkers snags the elusive amateur Weird Al Yankovic demographic.

  6. I can’t see Lionel Richie without thinking of the incredibly creepy video he did for “Hello.” Hello blind lady, mind if I stalk you?

  7. Don’t joke about this, Gabe. Sting once approached me in a supermarket singing about Fields of Rold Gold and then had tantric sex with my fiance for three days. And that wasn’t even for a commercial.

  8. It’s better they went in this direction, as opposed to the suggested “Dancing on the Ceiling (and leaking poo upside down on you all due to the Ôlestra)”

  9. Hello, this video is exactly what I’ve been looking for! This is going to have me dancing on the ceiling all night long!

  10. well at least it’s better than his last snack commercial…

  11. much like how dove “campaign for real beauty” and axe” wash your hair and women will sleep with you” body washes are owned by the same company, and basically the same product save fragrance, walkers and doritos are both frito-lay endeavors. open your eyes, sheeple!

  12. It ain’t no “Hot Drinks” but I can get with it.

  13. True story: Walker’s has a flavor of chips called “Builder’s Breakfast,” which tastes like eggs and bacon. Not sure what you should do with that information, but there you have it.

    • Also a true story: Ruffles has a delicious flavor called “All Dressed” that is only sold in Canada. Oh sorry, I meant “flavour.”

      • I got into a fight with a friend recently while I was visiting Minneapolis. I was so sure they had All Dressed chips, but she just looked at me like, “you guys have what flavoured chips? what does that mean?”

        cool story, bro.

      • “In Canada, seasonings include dill pickle, ketchup, barbecue, all dressed (a combination of those three flavors)…”

        These sound kind of barf but people on the internet like them. I just got lost in like a 15 minute internet wormhole researching them.

        To add to this unrelated conversation, there is no ranch dressing outside of North America, as far as I know.

  14. Major missed opportunity for Hot Chip.

  15. Also, this video apparently broke bing: “Sorry, there are no Video results for this search.”

  16. What’s up with the Snack aisle of Death? Run away from the light, Carol Ann!

  17. When I was at University (College?!?) we did a course on advertising and had to develop a television ad pitch for Doritos.

    My eventual, winning (in our imaginary classroom minds) ad consisted of men in dorito costumes jumping up and down whilst thousands of doritos rained down on them as they jumped into the screen via a trampoline effect, with the slogan “Have a bag of fun”

    I miss Education….

  18. Oh, oh, let me try: Once, twice, three times a dorito? No? Too chEasy? Sorry – Can’t Slow Down. BLAM!

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