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If you want to make your product appealing to consumers, you should definitely put Gary Busey in the commercial. It’s called aspirational marketing, and it plays off of the average customer’s desire to be a cocaine-addled lunatic with mismatched eyeholes.
I love laffs as much as the next person with a certain amount of disposable income to spend on the LATEST WATER FASHION/TECHNOLOGY, but at a certain point, it seems like this Tim and Eric-ification of modern marketing techniques, this Zach Galifianakisisizing of brand messaging is going to enter some kind of sarcastic in-joke feedback loop* where the broadcast message accidentally moves away from “buy our product” and becomes some kind of meta-commentary on consumerism in general, and we all stop buying shit we don’t need and achieve spiritual and emotional fulfillment by just EXISTING in the world. That or, like, an awards show for Best Screaming and Farting. (Via BuzzFeed.)
*Something Videogum knows ALL ABOUT.
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It’s kind of late (well not that late) but late enough for me to think the reason I don’t get any of this is that it’s late.
I’m glad I am not alone. I was confused by this, and I thought it might have been because my mind started wandering about 20 seconds in.
Wait, I think I get it. Overpaid sport stars are disgruntled and want more money. Just don’t tell Betty $75K an episode White
Seriously…I didn’t think Gary Busey could bore me. Yet here we are.
I’m shocked that Keith Stone didn’t show up by the end.
“Vitamin Water … It’ll pull the endocrine system out of your body!”
This is missing something, and that something is insane acronyms.
Vitamin Water, adjudged to be garbage: http://consumerist.com/2010/07/vitaminwater-isnt-healthy-rules-federal-judge.html
Buh … it’s the same as anything else that claims to be healthy but is really garbage food. People who care what they put in their bodies will read labels and people who don’t care, won’t. That seriously doesn’t change anything.
G.A.R.B.A.G.E.:
Gainful
Acting
Revenue
Betraying
Advertisements
Greedful
Expectations
BUSEYFRACTALomg.
Mis-matched eyeholes are haute couture these days. I’m looking forward to Vitamin Water’s newest flavor, Slothberry.
Ruth! Ruth! Baby Ruth!
I wanted to give this a:
but instead I was just left thoroughly confused.
Makes me miss OK Soda.
this thing looks like it was edited by Dale Peterson.
Vitamin Water: It’s what plants (and crazy actors) crave.
Also – Shaq is not a fantasy athlete in anyone’s book.
But he was the number 1 draft pick in my fantasy rappers league.
Gary Busey is my spirit animal.
Actually, I think Busey is the perfect spokesman, because Oh god, oh god I’ll buy whatever you want just DONT LET HIM EAT MY SOUL
Oh, advertising. Will your love affair with ironic hot chicks with ample (FAKE) cleavage ever end? It’s like I don’t have to feel shame or confusion over gender politics about her being used as an object cos it’s supposed to be funny so it’s a joke which I guess means I can laugh and not feel like a sexist but then also kind of be one and then I can chug a gallon of garbage water and feel like I’m healthy but really actually just fuel the extended decline of my physique and somehow Gary Busey is the winner in all this.
My friend showed me Tim and Eric a couple of years ago and told me it was the future of comedy, and I was like, “whatever, too fringe. Rare miss friend.” But now its sort of becoming true I guess.
I have very mixed feelings about this. On the one hand, I would much rather watch K-swiss commercials that star Kenny Powers, or Orbitz commercials with Jason Bateman and Will Arnett, or Old Spice commercials directed by Tim and Eric. They are created by or directly involve people that I really admire, which I like for two reasons: even poorly thought out ideas by these people are usually better than most ideas in advertising, and I like to think of the talented people in the world making money basically just for being talented.
But I also worry that we’ll reach a saturation point for absurdist, internet-driven humor, especially when the creation process is taken out of capable hands. That commercial didn’t really hit because I just didn’t think the writing was that funny. Just because something’s bizarre doesn’t mean it’s good. Plus, I didn’t know that was a vitamin water commercial until the very end, which sounds like something I would’ve loved in middle school.
All of these companies are selling culture and hoping you’ll associate their products with that culture and then, ultimately, purchase the products for that reason. (Yay, branding!) But the use of Tim and Eric et al. just makes sense since today’s ads aren’t even selling things anymore but rather just the ideas of things. So few ads even try to say something as direct as , “hey, this is a very delicious candy bar and you should eat them a lot.” Instead, they try to make you like them and then hope you’ll make a purchase.
Mad Men.
BTW, this is the brilliant work of Mr. Chris Trash and not myself.
I don’t get it
I don’t understand why people downvoted this?
I prefer introspective Gary Busey, telling terrifying stories of barely escaping death in a freakishly calm, quiet voice.
I wish Jason Bateman, Will Arnett and Danny McBride could be in every commercial. I really admire them.
Until then I’m with Busey and the Tijuana School of Law.
I didnt like the one where Jason Bateman was a drag queen at the stripper club.
tl;dl
Too long; didn’t laugh.
He reminds me of one of those chattering Halloween skulls.
I keep trying to watch the video, but I can’t. Not because of technical problems, but because every time I look at that still frame I laugh so hard I end up crying and then I can’t see anything. I want to hang that picture from the brim of a baseball cap so I can look at it every minute of the day.