mr_cool_diapers

I don’t have children, despite being well into my 60s. So I can’t imagine what the various pressures and stresses are for a modern parent. I’m sure it’s really hard, or whatever. And I know that sometimes parents need to vent and blow off steam in order to cope with the enormous responsibility of nurturing a human life. Sometimes they hire a babysitter and go out to a booze-soaked dinner with friends. Sometimes they buy a leather jacket and grow sideburns in an attempt to recapture some shred of the youth that seems to have fled them completely. Sometimes they even yell at their children, in a way that makes other people on the street think they are bad parents when they might actually be really good parents but they just happen to have been caught in a perfect storm of fatigue and frustration and despair. What I’m saying is that however a parent manages to keep their sanity while still instilling in that tiny human being that they made with their genitals a sense that he or she is loved and can look forward to a long life filled with wonder and possibilities, be it through alcohol, inappropriately youthful clothing, screaming, or hobbies, it is all fair game. I get it.

But if you buy your kid “limited edition” denim-patterned fashion diapers, you’re a fucking asshole.

Looking good, Mr. Cool Diapers. (Thanks for the tip, Gideon.)

Comments (68)
  1. I don’t know how to comment on this. I mean…”I pooh in blue?” They’ve pretty much done our job for us.

  2. I bet Jay Leno designed that shit.

  3. Uhhhhhhh… so everyone is attracted to the baby?

  4. This is barely worse than the teddy bear back pack leashes

  5. Totally getting these for my American Girl collection.
    Time for a makeover, Samantha. “Edwardian” is O-U-T.

  6. These will look great with my huggies thongs

  7. Nothing comes between me and my Huggies.

  8. More like Peevi’s.

    they took all the puns.

  9. There is nothing that I could say that would be as amusing as that advertisement was.

  10. My grandmother bought these for me! Well, for my baby. I guess my grandmother is a fucking asshole. She gave them to me, and I just gave her the nicest “grandma has lost it” look I could muster, and asked her why my baby would need denim diapers, when he always has pants on anyway? I suppose I could let my child go out in public pantsless just so everybody can see how classy his diaper is, but I’m pretty sure that counts as abuse.

  11. So they’ve invented jorts that you can poop in? Kevin Smith will be so excited!

  12. judging from the still I think that baby let his fresh new look go to his head… looks like he is judging the other babies that are still wearing the crappy (right?) old white ones.

  13. Where the hell are my khaki inspired Huggies?! I can’t look dignified in fucking JEANS.

  14. Someday that baby will be a teenager, and all of his friends will spam his GoogleTwitterFace with links to this YouTube video.

  15. Does mean that there is going to be an influx of $200 designer denim baby diapers?

  16. Forget babies, I’m getting these for myself. Inflammatory bowel disease, am I right?

  17. Gabe is ordering several pairs for birdie right now.

  18. These Pajama jeans people are Really Reaching on the Cross Platforming.

  19. I fear this might lead to an entire generation of Never Nudes.

  20. awesome! it’s good to know that i can start wearing my jean shorts again without fear of mockery.

    seriously though, those are pretty much just cut offs you can poop in and will never look cool. also, that kid looks like a giant douchebag.

  21. Despite the quotation marks, I somehow thought that “the coolest you’ll look pooping your pants” was a sarcastic comment on this travesty, because of how that is an awful, awful way to advertise any product and no sane advertising executive would ever sanction it. My mistake, I guess.

  22. Inspired by Tobias Funke

  23. “Man, even I think that baby is a massive tool.” – E*Trade baby

  24. The name of the video itself is “I’ve Got Chic In My Pants”

    ….

    Wow.

  25. As someone who wears a suit everyday, I assure you, no one looks more professional than me when I poop my pants.

    • I love it when I do something embarrasing, but I’m able to think to myself, fully believing that everyone around me is thinking the same thing, “At least I’m wearing a suit.”

      • A suit gives me the necessary gravitas for when I sit in the movie theather bathroom shouting “Baby needs them cupcakes!”

  26. Nice Daisy Dooks.

  27. The ad wizards behind this one have obviously been watching too much Billy Madison.

  28. If Billy Madison has taught us anything, it’s that “You ain’t COOL unless you pee [or poop] your PANTS [or diaper].”

  29. Is the first girl the Millionaire Matchmaker or someting?

  30. Can’t wait for the adult version. Grandma gonna have chic in her pants.

  31. Meet Timmy.
    -American Apparel

  32. CUT TO 14 YEARS LATER:

  33. this is so just feeding into the nevernude phenomenon

  34. is anyone else getting a serious Baby Rammstein vibe off this?

  35. “But if you buy your kid “limited edition” denim-patterned fashion diapers, you’re a fucking asshole.”

    You have to admit these would make an excellent baby shower gift.

    • i am not pregnant, but i am on some kind of pregnant woman mailing list (jokes on them, i am uninsured!). today the local hospital sent me a pair of booties. i am regifting the crap out of them paired with a box of diaper jeans, which i also got a coupon for in the mail today.

  36. I would be obsessed with this commercial if they didn’t have that lame voice-over making all kind of “crappy” (pardon the pun) jokes.

  37. I win a personal victory in the smug knowledge that virtually every user of these diapers shits on this product every day.

  38. that kid is definitely going to become a never nude

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