Seriously, just have that fuzzy little guy at the end landing next to ANY SINGLE PRODUCT and I will buy it. I just ordered an embarrassing amount of Pedigree, and I don’t even have a dog. (YET!) (Via Urlesque.)

Comments (81)
  1. If Videogum ever has ads in the background again, can we please make it Pedigree?

  2. Vitalic should have copyrighted fluffy dogs in slow motion videos.

  3. Words can seriously not express how much I love this. I needed some big time :) ‘s and this filled that void perfectly.

  4. I am so happy right now.

  5. With this ad, we bravely look Ke$ha, Biden, Julia Roberts, Leno, and every Juggalo ever directly in their eyes and say, “this is our land.”

  6. I didn’t know Sigur Ros had a new video out!

  7. If this had a gif of a dog jumping up to catch some Pedigree, it would be so much more effective*

    *It still would not be effective.

    • But at least it would look like SOMETHING, and not the ad-static it is now! I keep looking for the tracking button on my monitor, but then I remember it is 2010, and most of the people who know what a tracking button is are dead.

  8. Like, I’m so happy I just upvoted hugged every comment, even the clothes add, because this add looks all evil in the face and says, “you will not win!”

  9. Needs more Orinoco Flow.

    Also, to film this they probably threw these dogs across the room for a whole day. No besto.

  10. I am laugh crying over here, I want a camera like that to make my dogs do crazy stuff in super slo-mo…Though you would all be inundated with even more unnecessary information about my life, particularly vis a vis my dogs.

    • This morning my cat did a super athletic jump off the back of my other cat, and it’s like, you can never tell anyone about that amazing experience because they think you are a crazy cat person. Unless you film such events with one of those cameras, and then you are like the Orson Welles of dog food. So Orson Welles in the late 70s, I guess.

  11. My dog has a food allergy and can’t eat pedigree. What about him!

  12. Where’s the 1000 fps video of a sofa being clawed for us cat owners?

    • There are plenty of cat videos on the internet (that’s what it was made for!). It’s nice for us dog lovers to get some love every now and then. Dogs 4 lyfe!

      • I love this dog video more than all the cat videos combined. My point was, if you taped cats doing their thing, it would look less like smiling and chasing treats and more like destroying furniture.

  13. This is how this ad makes me feel:

    • Now this is what gif comments were made for. I don’t care if it slows down your browser and crashes your hard drive – if you don’t love this, you are incapable of love.

  14. Anyone else hoping it was one treat being thrown to a pack of dogs and wanted to see who would slo-mo win? Just me? Ok.

  15. Well, now I’m crying. You win dog food.

  16. This just made me so happy. It is distilled joy, I don’t even have anything else to say.
    I am feeling this exact kind of happy.

  17. all this makes me want to do is leave my office and go hug my dog, because i love that little dummy so much and he is so cute and why can’t i bring him to work huh? who cares if one of the other employees has allergies, she’s nowhere near as fun to be around for 8 goddamned long hours.

  18. No pug dog? Rare miss Senor Pedigree.

  19. Hidden due to low comment rating. Click here to see.

  20. If I could have a dog that didn’t come with all the work (feeding, walking, taking them out etc) I would totally get one. As I’m not emotionally mature enough yet I’ll just keep on complaining that I want one and can’t take care of one.

    • Look, bummertime; do not be ashamed of not wanting a dog and being forced to make up excuses for why you don’t have one. I live in Colorado and not having a dog here makes people look at you as if you eat kittens for breakfast. Be strong.
      (Also, another good excuse is that they are expensive; look at all that Pedigree you’d buy)

    • Loving the hell out of dogs in general and recognizing that you are not ready for the responsibility of dog specifically is good thinking. That is a thing that separates mature, adult wheat from oversized-children chaff. (good analogy, great job, meave!)

  21. Why is there no Cute As Balls tag? Did Gabe & Scott do away with the Cute As Balls tag for the redesign? It’s like they are slowly-but-surely removing all vestiges of Lindsay ever being here. Never Forget means Never Forget, people. An American Patriot knows what I’m talking about.

  22. To be a dog looks so delightful! “Oh cookie! Give it to me! I demand it with my adorable eyes.” I wish a was a dog *sigh*.

  23. You know what this would be a terrible ad for? The Broadway production of Cats.

  24. “Take it from me, I LOVE YOU!”
    ~Pit Pat

  25. more like m83 to me

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